MS vs AAPL Stock Comparison: Price, Growth & Valuation (2026)
Use MEXC Stock Compare for a detailed MS vs AAPL analysis. Compare MS and AAPL across price performance, growth, valuation, profitability and risk, based on market data and the latest reported financials.
MS vs AAPL Stock Comparison Summary
MS reported year-over-year revenue growth of --, compared with 14.2% for AAPL. Their P/E ratios are -- and 38.1x, dividend yields are -- and 0.32%, and 30-day volatility levels are 23.4% and 20.3%, respectively. These metrics highlight key differences in growth, valuation, dividend income and market risk. Overall AAPL leads across more of the selected comparison metrics.
Risk Disclaimer: MEXC Stock Compare provides information and comparisons on actual U.S.-listed stocks for reference only. Data may be delayed or inaccurate, does not constitute investment advice, and past performance does not guarantee future results.
MS vs AAPL Stock Return Comparison (1W)
Compare the cumulative total returns of Morgan Stanley (MS) and Apple Inc. (AAPL) over the selected 1W period. Data as of 2026-09-24 12:00:00.
MS vs AAPL Key Equity Metrics Comparison Summary
Morgan Stanley (MS) has a market capitalization of $309.96B and operates in the Financials sector, with its main business classified under Investment Banking & Brokerage. Its latest quarterly revenue changed -- year over year.
Apple Inc. (AAPL) has a market capitalization of $4.90T and operates in the Information Technology sector, with its main business classified under Technology Hardware, Storage & Peripherals. Its latest quarterly revenue changed +14.2% year over year.
MS vs AAPL Key Stock Indicators
| Comparison Metric | MS | AAPL | Comparison results |
Stock Price & Returns Latest delayed stock price with 1-day, 1-month and year-to-date returns. | $196.511D: -1.3%1M: -8.5%1Y: +24.5% | $335.551D: +0.2%1M: +7.7%1Y: +33.0% | AAPLWin |
Market Capitalization Total market value of the company's outstanding shares. | $309.96B | $4.90T | AAPLWin |
Sector & Industry The company's market sector and primary industry classification. | Financials / Investment Banking & Brokerage | Information Technology / Technology Hardware, Storage & Peripherals | -- |
| Based on delayed market data, MS is trading at $196.51, compared with $335.55 for AAPL. Their market capitalizations are $309.96B and $4.90T, respectively. MS operates in the Financials sector, while AAPL belongs to Information Technology. | |||
| MS vs AAPL Growth & Profitability | |||
Revenue Growth (YoY) Year-over-year change in revenue. | -- | +14.2% | -- |
EPS Growth (YoY) Year-over-year change in earnings per share. | -- | +32.3% | -- |
ROIC Return generated from invested capital. | -- | 89.7% | -- |
Gross Margin / Operating Margin Profitability before and after operating expenses. | -- / -- | 48.7% / 33.2% | -- |
| On growth, MS posted revenue growth of -- and TTM EPS growth of --. AAPL, by comparison, posted revenue growth of +14.2% and TTM EPS growth of +32.3%.On profitability, MS recorded a gross margin of --, an operating margin of --, and ROIC of --. For AAPL, the corresponding figures were 48.7%, 33.2%, and 89.7%.Overall, the indicators do not show a clear overall leader between the two companies. | |||
| MS vs AAPL Valuation & Balance Sheet | |||
Free Cash Flow Yield Free cash flow as a percentage of market capitalization. | -- | 2.8% | -- |
Net Debt / EBITDA Net debt relative to EBITDA; a negative value indicates net cash. | -- | 0.4x | -- |
Dividend Yield / Payout Ratio Dividend returns relative to share price and the share of earnings paid as dividends. | -- / 0.0% | 0.32% / 12.2% | -- |
| The two stocks offer a similar free cash flow yield, indicating comparable valuations. The two companies have similar balance-sheet leverage, while the two stocks offer the same dividend yield. Overall, the two stocks differ mainly in valuation, financial strength and dividend income. | |||
| MS vs AAPL Returns & Risk | |||
Total Return (Dividend-Adjusted) Cumulative return over 1, 5 and 10 years, including dividends. | 1Y: +24.5%5Y: +91.0%10Y: +533.3% | 1Y: +33.0%5Y: +128.4%10Y: +1,089.1% | AAPLWin |
30-Day Realized Volatility Annualized volatility based on the past 30 days of daily returns. | 23.4% | 20.3% | AAPLWin |
Beta (5Y vs S&P 500) Sensitivity to market movements; above 1 indicates greater market volatility. | 1.16 | 1.16 | MSWin |
| AAPL has delivered stronger long-term returns, but the risk indicators show mixed results. | |||
MS vs AAPL Valuation & Dividend Metrics
Review MS compared with AAPL across valuation, cash flow and dividend metrics, including P/E, forward P/E, free cash flow yield and dividend yield. These figures are provided for reference only and do not represent a fair-value estimate, price target or investment recommendation.
| Metric | MS | AAPL | Comparison results |
|---|---|---|---|
Market Cap | $309.96B | $4.90T | AAPLWin |
P/E (TTM) | -- | 38.1x | -- |
P/S | -- | 10.5x | -- |
EV/EBITDA | -- | 29.6x | -- |
Dividend Yield | -- | 0.32% | -- |
MS vs AAPL Profitability Over Time
Compare MS and AAPL across gross margin and operating margin trends over time to understand how each company's profitability has changed. Based on reported financial data only; not a forecast or investment advice.
| TTM | 3Y Avg | 5Y Avg | 10Y Avg | |
|---|---|---|---|---|
| MS | 59.0% | 58.5% | 71.0% | 74.6% |
| AAPL | 46.9% | 45.7% | 44.5% | 41.4% |
Technical & Fundamental Stock Analysis
RSI (14, daily)
MS 31.56 • AAPL 60.84
Measures short-term price momentum and helps identify possible overbought or oversold conditions.
50/200-DMA Position
MS 50D Below / 200D Above • AAPL 50D Above / 200D Above
Shows whether the stock is trading above or below its medium- and long-term trend lines.
R&D % of Revenue
MS -- • AAPL 9.2%
Shows how much of revenue is invested in research and development.
Share Count Trend (3Y)
MS Decreased • AAPL Decreased
Shows whether the company's share count has increased or decreased over the past three years.
Company Profiles
Morgan Stanley
Investment Banking & Brokerage
Morgan Stanley is a massive global financial services firm, with offices in 42 countries and more than 82,000 employees as of year-end 2025. The firm cut its teeth in investment banking and institutional trading, where it maintains a strong presence today, but generates the lion share of its income from wealth and asset management franchises, across which it boasted $9.3 trillion in client assets at the end of 2025. After reincorporation as a bank holding company in the wake of the global financial crisis, Morgan Stanley also boasts a top 10 banking franchise by deposits, with more than $400 billion in customer deposits, predominately attributable to cash sweeps from its wealth management and brokerage businesses.
Apple Inc.
Technology Hardware, Storage & Peripherals
Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone accounts for the majority of the firm's sales, and Apple's other products, such as the Mac, iPad, and Watch, are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, such as streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors and works with subcontractors such as Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with the majority coming indirectly through partnerships and distribution.
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Everything You Need to Know About MS vs AAPL Stocks
What is MEXC Stock Compare?
MEXC Stock Compare is a side-by-side US stock comparison tool. It helps users compare two companies across stock price performance, market cap, valuation, growth, profitability, balance-sheet strength, dividends and risk. The results are provided for research purposes only and do not constitute investment advice.
Which metrics should I use to evaluate a company's growth?
Start with revenue growth to see how quickly the business is expanding, then review EPS growth to determine whether that growth is translating into higher earnings per share. Gross margin, operating margin and ROIC help assess the quality of that growth by showing profitability and capital efficiency. A company with fast revenue growth but declining margins may be expanding without improving its earnings quality.
How do MS and AAPL compare in growth and profitability?
In the latest reported period, MS recorded revenue growth of -- and TTM EPS growth of --, compared with +14.2% and +32.3% for AAPL. The indicators do not show a clear overall leader between the two companies. This comparison is based on reported financial metrics and does not predict future performance.
What is the difference between P/E (TTM) and Forward P/E?
P/E (TTM) compares the current share price with actual earnings reported over the past 12 months. Forward P/E uses estimated earnings for the next 12 months, so it reflects market expectations but depends on forecasts that may change. Both ratios should be considered alongside growth, profitability and industry peers.
How do the risk profiles of MS and AAPL compare?
MS has a 30-day realized volatility of 23.4% and a five-year Beta of 1.16, compared with 20.3% and 1.16 for AAPL. The risk indicators show mixed results. These indicators describe historical price movements and market sensitivity, but they do not cover every source of investment risk.
What do dividend yield and payout ratio indicate?
Dividend yield shows the annual dividend relative to the current share price, while the payout ratio shows how much of a company's earnings is distributed as dividends. A higher yield may provide more income, but it can also rise because the share price has fallen. Dividend sustainability should therefore be considered together with earnings, cash flow and the payout ratio.
How should I compare a high-growth stock with a lower-valued stock?
A high-growth stock may trade at a higher valuation if investors expect its revenue and earnings to continue expanding. A lower-valued stock may offer a more conservative entry point, but the lower valuation could also reflect slower growth or higher business risk. Growth, valuation, profitability, cash flow and risk should therefore be considered together.
Which is the better stock, MS or AAPL?
There is no single answer for every investor. Growth-focused investors may place greater weight on revenue growth, EPS growth and ROIC, while income-focused investors may prioritize dividend yield and payout sustainability. Investors with lower risk tolerance may focus more on volatility, Beta and balance-sheet strength. MEXC Stock Compare presents the relevant metrics but does not provide a buy or sell recommendation.
Can I trade MS and AAPL as RealStocks on MEXC?
Eligible users can trade MS and AAPL as real US stocks through MEXC RealStocks if both stocks are currently supported. Users must first open and verify a RealStocks account with MEXC's partner licensed broker. RealStocks represents ownership of actual shares rather than tokenized stock exposure. Availability may vary by stock and region, so users should check the corresponding RealStocks trading page before placing an order.
Disclaimer
The stock prices, financial metrics, comparison results and related information displayed on this page are sourced from third-party providers and are provided for informational and educational purposes only. Data may be delayed, incomplete or inaccurate, and MEXC does not guarantee its accuracy, completeness or timeliness. The comparisons and automated summaries do not constitute financial, investment, legal or tax advice, nor a recommendation to buy, sell or hold any security or financial product. Past performance is not indicative of future results. Users should independently verify the information and assess their own objectives, financial circumstances and risk tolerance before making any decision. Where MEXC stock futures or other derivative products are referenced, such products do not represent ownership of the underlying shares and may involve leverage and a substantial risk of loss. Product availability is subject to applicable laws and regional restrictions.