ServiceNow (NOW) Stock Falls to 52-Week Low as Selling Pressure Mounts

TLDR

• ServiceNow stock hit a 52-week low of $97.99, trading around $92–$98
• The stock is down 45% over the past six months
• Price sits well below its 20-day, 50-day, and 200-day moving averages
• Multiple analysts cut price targets; technical indicators show oversold conditions
• Q1 earnings are due April 22; Now Assist ACV sits at $600M, targeting $1B by 2026

ServiceNow’s stock has been on a rough ride. The enterprise software company touched a new 52-week low of $97.99, and has since slid further to around $92, putting it down over 45% from its highs of the past six months.

ServiceNow, Inc., NOW

The sell-off has been broad and persistent. NOW is trading well below its 20-day moving average of $108.40, its 50-day at $110.33, and its 200-day at $159.60. There’s no nearby moving average support to speak of.

Technical signals are firmly in bearish territory. The MACD and Average Directional Index both point to continued downward momentum. RSI, CCI, and Stochastic RSI are all in oversold territory, while Bull/Bear Power sits at a deeply negative -1.22.

The nearest resistance level is the Ichimoku Kijun at $112.59. On the downside, analysts are watching the $88.89 level as the key support to hold in the near term.

Analysts at Traders Union are divided. Anton Kharitonov sees the stock locked in a persistent downtrend and warns that oversold readings can stay oversold without a real catalyst. He’s not convinced that new partnerships or board appointments are enough to turn the tide.

Viktoras Karapetjanc takes a more constructive view. He points to institutional accumulation and new AI alliances as a foundation for eventual recovery, though he acknowledges near-term price weakness remains a headwind.

Analyst Price Targets Slashed

Wall Street has been trimming its expectations. BTIG cut its price target to $185, citing concerns around slowing revenue growth, though it kept a Buy rating. Stifel dropped its target to $135, pointing to weak U.S. federal spending, also maintaining Buy.

FBN Securities lowered its target to $160 on valuation grounds, keeping an Outperform rating. BNP Paribas Exane held its Outperform rating with a $140 target. Citizens stayed the most bullish of the group, keeping a Market Outperform with a $260 price target.

Despite the cuts, every analyst on the list is still holding a positive rating on the stock — none have moved to a sell.

AI Bets and Board Changes Haven’t Helped

ServiceNow has been active on the business front. The company added Zoom founder Eric Yuan to its board of directors, a move designed to signal commitment to AI and enterprise collaboration.

New AI-focused partnerships have also been announced, expanding the company’s ecosystem. Institutional investor Vest Financial added 4,866 more shares, signaling some confidence at current levels.

The company’s Now Assist product — its AI workflow tool — has an Annual Contract Value of $600 million. Management has projected that figure to reach $1 billion by 2026.

InvestingPro flags the stock as potentially undervalued at current levels, noting it has appeared on the platform’s Most Undervalued list. The company’s gross profit margin stands at 77.5%, and it remains profitable.

ServiceNow is scheduled to report Q1 2026 results on April 22. The market will be watching closely for any update on federal contract exposure and AI product momentum.

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