Crypto.com Partners With High Roller to Launch U.S. Prediction Markets

TLDR

• Crypto.com signed a deal with High Roller Technologies to launch prediction markets for U.S. users
• Event contracts will be offered through a CFTC-registered exchange, giving the product a regulated structure
• High Roller’s stock more than doubled following the announcement, rising from $5.20 to $10.77
• Prediction markets are projected to reach $1 trillion in annual trading volume by 2030
• Binance made a similar move last week, integrating prediction markets through Predict.fun on BNB Chain

Crypto.com has signed a deal with online casino company High Roller Technologies to launch a prediction markets product for U.S.-based users. The agreement was announced Tuesday and sent High Roller’s stock surging over 100% on the NYSE American exchange.

Under the terms of the deal, event contracts will be offered through CDNA, a Commodity Futures Trading Commission-registered exchange. High Roller plans to operate as a CFTC-registered introducing broker, working alongside Crypto.com’s registered futures commission merchant.

The structure gives the product a regulated foundation at a time when U.S. state gaming authorities have been challenging prediction market platforms in court.

High Roller’s stock price jumped from $5.20 to $10.77 following the news. As of the latest report, shares were trading at $7.41.

Crypto.com co-founder and CEO Kris Marszalek said High Roller brings a premium brand and an established online platform to the partnership. High Roller CEO Seth Young said the deal came after months of preparation and called it a key milestone for the company.

A Crowded but Growing Market

Crypto.com is not the only exchange moving into this space. Binance added prediction market features to its wallet app last week through a partnership with Predict.fun, a platform built on the BNB Chain.

The moves come as prediction markets attract more attention from fintech and media companies. Third-party estimates cited by High Roller project that a mature U.S. prediction market could exceed $1 trillion in annual trading volume by 2030.

Analysts at wealth management firm Bernstein published a report Tuesday saying sports betting is currently the entry point for most prediction market users, but they expect that to change. Their forecast shows sports-based event contracts falling from around 62% of the market to 31% by 2030.

Bernstein analysts expect institutional demand to grow around economics, business, and political contracts. They also expect corporate and insurance firms to use the platforms for hedging against specific event risks.

Legal Challenges Remain

Prediction market platforms, including Kalshi, have argued in court that federal commodities law overrides state gaming regulations. Despite those arguments, legal challenges continue across multiple U.S. jurisdictions.

The CFTC-registered structure of the Crypto.com and High Roller deal is designed to navigate that legal landscape. By routing contracts through a federally regulated exchange, the partnership aims to stay on firm legal ground.

High Roller said the product will serve an audience it already knows, using prediction markets as a new revenue stream alongside its existing gaming platform. The company has not yet announced a launch date for the product.

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