T-ROC Global Expands Automated Retail Platform to Meet Growing Demand for Frictionless Commerce

The Revenue Optimization Companies (T-ROC Global) is expanding its end-to-end Automated Retail Services platform in response to growing demand from brands and retailers seeking faster, more convenient buying experiences. This expansion addresses the increasing consumer expectation for 24/7 access, contactless transactions, and on-demand convenience that is driving growth in the automated retail category.

T-ROC Global’s platform integrates smart vending, self-service kiosks, and intelligent retail technology with operational infrastructure needed to deploy and scale nationwide programs. The company’s turnkey model enables brands to launch automated retail programs without the complexity of managing multiple vendors, supported by a nationwide network of thousands of field associates, 34 warehouse locations, and full lifecycle services including deployment, replenishment, maintenance, and break/fix support.

‘Automated retail is no longer a niche. It’s becoming a core channel for brands looking to expand access and improve customer experience,’ said Ben Wheeler, Director of Business Development for Automated Retail at T-ROC Global. ‘What sets T-ROC apart is our ability to bring together the technology, infrastructure, and field support needed to make these programs truly scalable.’

Unlike traditional kiosk or vending providers, T-ROC Global offers a fully integrated solution where every aspect of the program is managed under one roof from strategy and deployment to ongoing operations and optimization. This integrated approach allows brands to focus on their products while T-ROC Global ensures consistent performance and measurable return on investment.

‘Our clients are looking for more than just hardware. They want a partner who can execute from end to end,’ said Brett Beveridge, CEO and Founder of T-ROC Global. ‘With our Automated Retail platform, we’re delivering a seamless path to market that helps brands move faster, reach more consumers, and create better experiences along the way.’

T-ROC Global will showcase its Automated Retail capabilities at The NAMA Show this month at Booth 1830, where attendees can learn more about how the company is helping redefine retail through automation and intelligent service models. The company has launched a digital hub at https://trocglobal.com/automated-retail-services/ where businesses can explore the platform’s capabilities and learn how automated retail solutions can transform their customer engagement strategies.

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