Trump now making 'high-stakes' plea to swing voters abandoning him in droves

President Donald Trump is set to visit two key swing states to stump for the GOP in the upcoming midterm elections, with a report from Politico noting that he is attempting to reach a key voting group that has been abandoning him in droves.

Latino voters were a demographic that broke for Trump in significant numbers and helped send him back to the White House in 2024, but since then, their support has dwindled at a rapid rate. Driven away by the same economic failures souring most voters on Trump, they have also been turned away by his overly aggressive and cruel deportation agenda, having reportedly been convinced by his early campaign promise about only targeting criminals. A recent survey of Latino Trump voters found a "staggering" level of buyer's remorse among them, with more than a third saying they now regret supporting him.

On Friday, Politico released a report detailing Trump's upcoming "high-stakes" trip through Nevada and Arizona, two major swing states, to help boost GOP chances in the all-important 2026 midterms. As the outlet explained, these states "are ground zero for this cycle’s swingiest Latino voters, and might "determine the future of Republicans’ coalition."

"It’s the Sun Belt where the demographic growth of Latinos is booming," Politico explained. "And it’s where the GOP stands to lose as much as it gained nearly two years ago."

The report continued: "Republicans will have to reckon with whether they can 'staunch the bleeding' of Latinos now, or potentially lose out after one of the biggest openings with the swing group in decades, Mike Madrid, a GOP strategist who specializes on the Latino vote, told Playbook. And whichever way they swing — 'they will decide the makeup of the Congress,' longtime Republican strategist Stan Barnes said in an interview."

Trump will be using the visits to hype up what the GOP hopes it can sell as two major legislative wins for everyday voters worried about the economy: the "no tax on tips" policy and the "Working Families Tax Cut," an attempt to spin the "One Big Beautiful Bill" as a win for everyone, instead of just the wealthy.

"The ongoing war in Iran, rising gas prices, housing costs and the hit to tourism are all factors making this a harder fight with the Latinos who vote with their pocketbooks in a state like Nevada, strategists and campaign operatives told Playbook," Politico added. "It’s a problem that will run downstream to the GOP’s rank and file."

“For the first time, it’s not something that Trump has said,” one anonymous GOP told the outlet. “It’s his own actions [driving away Latino voters]. I think ultimately, if this doesn’t get resolved, I think we see a lot of those Latinos who have been trending our way just stay home.”

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