INSTITUTIONAL | Popular Real Estate Mogul Adds Bitcoin and Real Estate Within a Single LLC to Offer Investors Crypto Exposure

Real estate mogul and investor, Grant Cardone, said his firm has added another $100 million worth of bitcoin to its balance sheet alongside a $235 million property acquisition, arguing that a hybrid strategy combining digital assets and income-producing real estate could outperform traditional real estate investment trusts (REITs).

Speaking at the Consensus conference in Miami, Cardone said the latest purchase builds on an earlier bitcoin investment made by Cardone Capital in 2025 when the firm bought 1,000 bitcoins valued at just over $100 million at the time. The new allocation brings the company’s total bitcoin exposure to roughly $200 million.

Cardone said the strategy pairs steady cash flow from multi-family real estate assets with bitcoin’s long-term upside potential, targeting annual returns of between 22% and 32%. He added that most investors in the fund had never previously owned bitcoin, positioning the structure as a gateway for traditional real estate investors to gain crypto exposure.

Describing the structural limitations of traditional real estate investment trusts and the opportunity therein, Cardone said:

“These companies can never, ever hold bitcoin on their balance sheet.

We believe by combining real estate and bitcoin . . .  I’ll end up with somewhere between a 22 and a 32% return.”

The move comes as more firms experiment with adding bitcoin to corporate treasuries amid growing institutional adoption of digital assets and rising interest in alternative investment structures tied to cryptocurrencies. Bitcoin was trading above $81,000 on Tuesday, according to CoinDesk market data.

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