USF Credit Union Selects Upstart for Personal Lending

USF Credit Union (USF CU), a member-owned financial cooperative with over $1.4 billion in assets serving over 80,000 members, has partnered with Upstart , the leading artificial intelligence (AI) lending marketplace, to offer personal loans to more consumers.

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“USF Credit Union’s goal is to help all of our members achieve financial wellness through better banking,” said Richard Sellwood, Senior Vice President and Chief Operation Officer at USF Credit Union. “By partnering with Upstart, we’re able to expand access to credit using AI-powered technology, while maintaining the human, member-first experience our community expects.”

USF CU started lending as a partner with Upstart in March 2026 to expand its personal lending program. On Upstart.com, qualified personal loan applicants who meet USF CU’s credit policies receive tailored offers as they seamlessly transition into a USF Credit Union-branded experience to complete the online membership application and closing process.

“We’re excited to welcome USF Credit Union to the family of Upstart lending partners,” said Ed Walters, Vice President of Lending Partnerships at Upstart. “By partnering with Upstart, USF Credit Union is able to reach and lend to more potential members across the communities it serves through a modern, digital lending experience.”

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