Uphold relaunches XRP rewards debit card in the US with up to 10% back for users

• The Uphold XRP rewards Debit Card is now available across the US.
• Users can spend anywhere Visa is accepted, online or in-store.
• Uphold offers up to 6% in $XRP on everyday purchases.

Uphold, a leading digital asset platform, has officially relaunched its highly anticipated debit card for customers in the United States, featuring generous rewards paid exclusively in XRP.

Ripple’s XRP is one of the most popular cryptocurrencies in the market, and continues to attract attention as the US becomes increasingly crypto-friendly.

In recent months, the return of the American market has seen several companies, including Robinhood and Bullish, make forays.

Crypto.com, Gemini, and Coinbase are among the exchanges to launch crypto rewards credit cards in the US.

Uphold brings XRP rewards via debit card

Announced on Thursday, October 30, the relaunch revives a service discontinued in March 2023 due to regulatory hurdles.

The Uphold crypto rewards card is issued by Cross River Bank as a Visa debit card.

It enables US residents in eligible states to spend fiat, over 300 cryptocurrencies, stablecoins, or metals anywhere Visa is accepted, including via Apple Pay and Google Pay.

Per details, the premium Uphold Elite Card offers up to 6% XRP back on purchases, zero ATM or foreign transaction fees, and a metal physical card.

The no-fee Uphold Essential Card provides 4% XRP rewards with modest fees. Users activating before January 1, 2026, lock in these promotional rates for three months.

Direct deposit of paychecks unlocks an additional 4% in XRP, potentially totaling 10% back and up to $800 monthly in rewards.

What does this mean for the XRP market?

This relaunch arrives at an important moment for XRP, and could help enhance the Ripple token’s real-world utility.

Encouraging spending and other activities will drive demand, with Uphold’s more than 10 million global users, a key market.

Notably, the card incentivizes holding and accumulation. This potentially means reduced sell pressure and is another XRP-focused campaign that could boost transaction volume on the XRP Ledger.

Furthermore, the relaunch positions XRP competitively against rivals like Coinbase, Gemini, and Crypto.com.

Coinbase’s Bitcoin-back card  and Gemini’s Solana rewards have notable traction and Uphold’s reentry signals focus amid the broader trend of crypto rewards cards. 

Ripple’s growth

XRP adoption in cross-border payments is among the targets for the cryptocurrency.

But as Ripple looks to get flying following the hurdle it faced with the US Securities and Exchange Commission lawsuit, other initiatives are up and running.

The company launched Ripple USD (RLUSD), its flagship stablecoin in 2024. Integrations across the market are on the rise, including Uphold.

The firm is taking payments, lending, and remittances to more people, with acquisitions such as stablecoin platform Rail key.

Recently, it finalized its acquisition of Hidden Road, thereby becoming the first crypto company to own a global multi-asset prime broker.

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