Former adidas and Columbia Sportswear Marketer Launches Agency to Bring Enterprise Tactics to Small Businesses

A new performance marketing agency, Protean Digital LLC, has launched with the goal of bringing enterprise-level operational rigor to small and mid-sized businesses (SMBs). Founded by digital marketing strategist Obie Poasa, who previously supported paid media and ecommerce initiatives for brands including adidas US, Columbia Sportswear, and Sorel, the agency aims to apply structured approaches to digital advertising and campaign measurement that are typically reserved for larger organizations.

Protean Digital LLC offers services in paid search, paid social, SEO/AIO, and digital marketing strategy, targeting ecommerce, retail, and service-based companies. According to the announcement, the agency evaluates campaigns using metrics such as return on ad spend, revenue attribution, customer acquisition performance, and conversion analysis. A central focus is SMB ROAS improvement, with each engagement structured around data and performance outcomes rather than activity alone.

Poasa’s background includes working within enterprise retail marketing environments where advertising campaigns were supported by analytics, attribution modeling, and ongoing testing frameworks designed to evaluate campaign performance and media efficiency. Protean Digital LLC was established to bring similar operational processes to growing businesses, offering what the agency describes as a form of “enterprise marketing for small business.”

“Many smaller businesses are looking for more structured approaches to digital advertising and campaign measurement,” said Poasa. “Our goal is to apply operational processes commonly used within larger organizations in a way that is practical for growing brands.”

The agency also incorporates AI-assisted workflows into reporting, campaign management, and content development as part of its operational model. Headquartered in the Pacific Northwest, Protean Digital LLC currently works with ecommerce, retail, and service-based businesses that rely on digital advertising and online acquisition channels as part of their growth strategy.

For more information, visit Protean Digital LLC.

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