Zeta Global (ZETA) Stock Surges 4% Following Snowflake OSI Partnership Announcement

Key Highlights

• ZETA shares climbed more than 4% to reach $17.60 on Friday, marking the highest trading level since May 7 following the Snowflake Open Semantic Exchange (OSI) partnership announcement
• First quarter 2026 revenue reached $396 million, representing a 50% increase year-over-year and extending the company’s streak to 19 consecutive quarters of beating and raising guidance
• The super-scaled customer base expanded 19% YoY to reach 189 clients, while average revenue per user (ARPU) climbed to $1.7 million
• Adjusted EBITDA increased 42% YoY to $66 million; operational cash flow jumped 43% to reach $50 million
• Analyst consensus price target stands at $28.33, suggesting approximately 64% potential upside from current trading levels

Shares of Zeta Global (ZETA) advanced over 4% during Friday’s trading session, climbing to $17.60 — the stock’s strongest performance since May 7 — following the company’s announcement of its participation in Snowflake’s Open Semantic Exchange (OSI). Trading volume exceeded 6.9 million shares, slightly below the three-month average daily volume of approximately 8 million.

Zeta Global Holdings Corp., ZETA

The Open Semantic Exchange represents a universal framework aimed at standardizing disparate data definitions through an open, vendor-agnostic semantic architecture. For Zeta Global, this integration represents a strategic alignment of its AI-powered marketing platform with a unified data infrastructure — a critical component given the company’s emphasis on data-driven intelligence solutions for clients.

Additional momentum came from anticipation of the JPMorgan Global Technology, Media, and Communications Conference scheduled for Monday, where Zeta Global is slated to present alongside companies including DigitalOcean, Lattice Semiconductor, IMAX, and Outfront Media.

Robust First Quarter Results Support Bull Case

The OSI partnership announcement and conference participation follow Zeta Global’s impressive Q1 2026 financial results released on April 30, which represented the company’s 19th consecutive quarter of exceeding expectations and raising forward guidance. Revenue totaled $396 million, reflecting a substantial 50% year-over-year increase. This growth trajectory demonstrates accelerating demand for the company’s AI marketing cloud platform.

Operational cash flow increased 43% to $50 million, while adjusted EBITDA expanded 42% to reach $66 million. Nine out of ten industry verticals served by Zeta demonstrated growth during the quarter.

The Marigold acquisition has exceeded initial expectations, according to Needham analysts. Additionally, the company’s Athena AI solution secured its largest contract to date, a development highlighted by RBC Capital when they elevated their price target from $27 to $29 on May 1.

Management increased full-year revenue projections by $30 million, setting the midpoint at $1.785 billion. RBC Capital believes this guidance may be conservative considering the early momentum generated by Athena.

Client Base Expansion Continues

The super-scaled customer segment — representing Zeta Global’s highest-tier clients — grew 19% year-over-year to total 189, marking the sixth consecutive quarter of sequential expansion. Average revenue per user advanced to $1.7 million, up 21% from the prior year period.

Looking ahead, the company has established a long-term revenue target of $2.3 billion by 2028, compared to the projected $1.785 billion anticipated for the current year. The company forecasts adjusted EBITDA will reach $573 million by 2028, with free cash flow expected to hit $371 million.

On the analyst front, multiple firms including B. Riley, Royal Bank of Canada, KeyCorp, and Goldman Sachs have issued upgrades or reaffirmed positive ratings. Needham maintained its Buy rating on May 1 with a $25 price objective.

The Street consensus price target currently stands at $28.33 — representing approximately 64% upside from ZETA’s current trading price.

From a technical perspective, the stock is trading between support at $14.60 and resistance at $19.40, attempting to break above its 50-day exponential moving average and the 50% Fibonacci retracement level. A decisive move above $19.40 could establish a path toward $25, based on technical chart patterns.

The post Zeta Global (ZETA) Stock Surges 4% Following Snowflake OSI Partnership Announcement appeared first on Blockonomi.