Bitget And UNICEF’s Game Changers Coalition Scale Global Education Initiative Across Eight Countries With New AI And Financial Literacy Focus

Cryptocurrency exchange Bitget announced the start of its second year of partnership supporting the UNICEF Game Changers Coalition (GCC). The coalition has reached more than 642,000 young people, parents, and teachers across eight countries since its launch and is now entering a new phase of development that includes the introduction of financial literacy and artificial intelligence modules into its curriculum, with blockchain-related content planned for 2026.

The GCC is a global initiative led by UNICEF’s Office of Innovation, bringing together public and private sector partners to expand access to technology education for young people in emerging economies. A particular focus is placed on girls, who currently represent 52% of participants. The programme operates across Armenia, Brazil, Cambodia, India, Kazakhstan, Malaysia, Morocco, and South Africa, supporting digital skills development through curriculum-based learning, community programmes, and both in-person and online game development hackathons.

Bitget joined the coalition in June 2025 through a partnership with UNICEF Luxembourg, contributing to efforts aimed at improving digital literacy and expanding access to technology education in underserved communities. In its second year, the company is expected to support further curriculum development and geographic expansion of the initiative.

Expansion of Educational Initiatives Through Field Engagement and Global Learning Programs

During the first year of collaboration, Bitget participated in several outreach activities designed to increase awareness and engagement in technology education. One notable milestone included a visit to Cambodia, where Bitget CMO Ignacio Aguirre met with students, educators, and local stakeholders involved in digital skills programmes. The visit highlighted how access to foundational digital education can create new pathways for employment, entrepreneurship, and participation in the digital economy, particularly for young women and learners in underserved regions.

The partnership also extended into broader youth-focused initiatives through interactive learning experiences and global events. In late 2025, Bitget CEO Gracy Chen supported the GCC’s first global UNICEF Game Jam, a 40-day programme in which young participants from emerging economies developed original video games with mentorship support and access to a self-paced online course.

“Technology is becoming part of everyday life faster than education systems can adapt,” said Gracy Chen, CEO at Bitget in a written statement. “What stood out during our work with UNICEF this year was how quickly young people engage once they are given access and opportunity. Our eventual goal is not only to introduce blockchain or digital tools, but to help build confidence and long-term digital and financial literacy that can create opportunities far beyond crypto,” she added. 

The development comes amid rising global demand for digital skills, particularly in regions where younger populations are increasingly mobile-first but still lack access to formal technology education pathways. Bitget has continued to expand its education-oriented initiatives alongside broader institutional and ecosystem growth, positioning digital literacy as a long-term strategic focus.

“Too many young people are still locked out from the skills driving the digital transformation shaping today’s economy,” said Thomas Davin, Global Director at UNICEF Office of Innovation in a written statement. “GCC is a clear response to this need. The initiative brings industry, governments, and communities together so the next generation has the skills, confidence, and opportunity to lead in a technology-driven economy. Alongside Bitget we expand to reach even more young people with the skills they need,” he added. 

In its second year, the partnership is set to support the expansion of GCC into three additional countries, alongside the rollout of new financial literacy and artificial intelligence modules within its curriculum. Bitget is also expected to continue participating through field engagements, executive-level involvement, and support for coalition-led educational initiatives.

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