Behind the initiative stands Fight Fight Fight LLC, a company founded by Bill Zanker, known for his close ties to President Trump. The firm intends to raise at least $200 million as part of a treasury strategy that would allow it to accumulate significant amounts of TRUMP tokens directly from the market. Sources familiar with the discussions say the final target could stretch toward $1 billion, depending on investor response.

The goal is straightforward: to create a consistent buying force that could stabilize the token’s market price after months of downward pressure. Zanker’s team believes that a structured digital-asset treasury (DAT) could restore market confidence and demonstrate long-term commitment to the project’s ecosystem.

Reviving a Troubled Meme Coin

The plan arrives after several earlier attempts to expand the TRUMP token’s utility stalled. One such effort was the development of a Trump-branded crypto wallet, which was shelved following disagreements with World Liberty Financial, another Trump-related crypto venture. Despite those setbacks, the project has managed to maintain visibility among retail investors drawn by the “MAGA” branding.

Although prices remain well below the highs seen earlier in the year, TRUMP continues to command a solid position in market capitalization rankings. Around 35% of the total token supply is currently in circulation, while the remaining portion – roughly 800 million tokens – remains locked under holdings controlled by entities connected to Trump and his allies.

Institutional Interest Emerges

The token has also started to attract institutional attention. In August, Canary Capital filed paperwork for a potential TRUMP exchange-traded fund, signaling the first step toward bringing the meme coin into a regulated investment vehicle.

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A few months prior, GD Culture Group (GDC) announced a $300 million investment divided between TRUMP and Bitcoin, briefly pushing the token’s price higher by about 6%. Meanwhile, TRON founder Justin Sun pledged $100 million to the project, calling it the “currency of the MAGA movement” and positioning it as part of a broader collaboration between TRON and Trump-linked crypto communities such as GetTrumpMemes.

Building a Wider Crypto Presence

The Trump family’s involvement in digital assets extends well beyond this coin. Over the past year, they have quietly developed a diversified portfolio that includes Bitcoin mining ventures, stablecoin initiatives, and exchange-traded funds focused on digital assets. There are also reports of a Bitcoin treasury being formed to strengthen the group’s foothold in the market.

In May, President Trump personally attended an invitation-only dinner organized for the largest TRUMP token holders, a move that underscored his continuing interest in the project. The event helped refocus investor attention on the meme coin, though its price momentum soon faded again.

With the upcoming treasury initiative, Fight Fight Fight LLC hopes to change that narrative. If successful, the plan could mark a turning point for one of the most politically charged meme coins in the crypto space – one that continues to test how far brand-driven digital assets can go in a maturing market.

Source: Bloomberg

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