New Grayscale Installations in NYC Feature XRP’s Role in GDLC ETF

TLDR

• Grayscale launched new physical installations in New York City featuring XRP as part of its GDLC ETF campaign.
• The XRP installation carries the message “real-world utility made tangible” to emphasize its practical role in finance.
• Grayscale’s CoinDesk Crypto 5 ETF includes Bitcoin, Ethereum, XRP, Solana, and Cardano.
• XRP holds a 5.45% share of the GDLC ETF, reflecting its growing institutional relevance.
• The fund reported assets under management of $579,304,467 and a net asset value of $44.88 per share.

Grayscale introduced new physical installations in New York City featuring XRP as part of its GDLC ETF campaign. The company showcased the project to highlight XRP’s real-world relevance within its multi-asset exchange-traded fund. The initiative marks an expansion of Grayscale’s effort to bring digital assets into public spaces.

XRP: Real-World Utility Displayed

Grayscale presented XRP installations that described the asset as “real-world utility made tangible,” through striking citywide visuals. The campaign seeks to connect XRP’s institutional presence with everyday visibility in high-traffic areas of New York. Grayscale shared the announcement through its X account, stating,

Each installation represents one of the five crypto assets within the GDLC ETF and includes its unique tagline. Grayscale emphasized XRP’s tangible role in blockchain finance and its growing integration in regulated markets. The installation showcases the XRP logo, reinforcing its position as a utility-driven asset in institutional portfolios.

The GDLC ETF features XRP alongside Bitcoin, Ethereum, Solana, and Cardano. Grayscale designed each display to illustrate how each coin contributes differently to the digital economy. XRP’s inclusion underscores its expanding role in cross-border payment infrastructure and institutional diversification strategies.

GDLC ETF Composition and Market Data

Grayscale launched the CoinDesk Crypto 5 ETF on September 19, 2025. The fund allows investors to access multiple leading cryptocurrencies through a single regulated product. It tracks the top assets by market capitalization and weight.

As of November 14, 2025, Grayscale reported assets under management of $579,304,467. The net asset value per share was $44.88, while the market price was $44.85. Daily trading volume reached 980,645 shares, reflecting growing investor participation.

Bitcoin holds 75.53% of the ETF, followed by Ethereum at 15.20%. XRP represents 5.45% of the total holdings, while Solana and Cardano account for 3.08% and 0.74% respectively. The balanced structure helps Grayscale maintain exposure to both established and emerging blockchain assets.

The GDLC ETF’s premium or discount remained steady at –0.07%, reflecting tight market pricing. Grayscale attributed the consistency to healthy market demand and efficient liquidity management. The firm uses NAV-based pricing to mirror underlying asset performance.

XRP Spot ETF Plans Advance After U.S. Shutdown Ends

Grayscale continues to emphasize XRP’s real-world applications through institutional-grade investment vehicles. The company’s installations highlight this approach by turning abstract digital concepts into public experiences. Each XRP display connects financial technology with tangible visibility for mainstream audiences.

The CoinDesk Crypto 5 ETF uses Coinbase Custody Trust Company to safeguard its holdings. This partnership ensures regulated storage and transparent fund administration for investors. Grayscale stated that such measures strengthen institutional confidence in the digital asset sector.

Beyond GDLC, Grayscale is pursuing regulatory approval for a stand-alone XRP spot ETF. The product may launch following the recent resolution of the U.S. government shutdown. This effort reflects Grayscale’s continued expansion into diversified crypto-based investment products.

The campaign unites digital finance with physical representation in urban spaces. Grayscale’s installations aim to familiarize the public with the assets driving its ETF. XRP’s portrayal as “real-world utility made tangible” reinforces its growing relevance within regulated crypto investment markets.

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