Fuerza Regida Announces Cherry Manifest, A Canned Cocktail Created In Collaboration With Big Sipz

Say what you will about manifestation, but the award-winning, chart-topping música mexicana group Fuerza Regida are believers, and if their their burgeoning fanbase is any proof, it is certainly working for them. Now, the group is releasing Cherry Manifest, their debut flavor with Big Sipz following the announcement of their partnership with the ready-to-drink wine-based cocktail brand earlier this year.

“We’re so excited to finally see this come to life,” said Fuerza Regida frontman Jesús Ortiz Paz (JOP), in an exclusive interview before jumping on stage to perform at the Latin Grammys. “This feels like a next step for us and our journey as entrepreneurs, and it’s the first time we’ve done something like this. It’s a new journey and a new goal, but it’s really aligned for where we’re going.”

The Cherry Manifest flavor is a blend of Fuerza Regida’s signature red color and the name of their latest album, 111XPANTIA. The word ixpantia is derived from the Náhuatl language of the Aztecs and means “to manifest,” reflecting both the group’s deep trust in the law of attraction and the importance of the culture and traditions of Mexico that have been so central to their lives and careers. “We live our lives around manifestation,” said JOP. “We’re trying to little by little to manifest becoming bigger and bigger each day, and we’re doing it. Big Sipz is, too.”

Manifesting the perfect partnership for the product was one thing, but bringing something of this scale to life took serious work. Fuerza Regida and Big Sipz have spent nearly a year digging into the details of their partnership, developing and refining the recipe for the Cherry Manifest flavor, and locking down every detail to make sure the final result was just right. Fuerza Regida worked closely with Big Sipz at every stage of the process.

“We knew all about Fuerza Regida from their growing fanbase, but we really took notice of what an incredibly connected group they are when their fans went wild posting our strawberry-flavored drink on socials when their Sabor Fresa song became so popular,” said Joey Parris, chief marketing officer of Big Sipz, in an exclusive interview about the launch of Cherry Manifest. “It was instant proof to us at Big Sipz that this collaboration was a perfect fit for us, that fans of both the product and the band were already connecting us naturally.”

“We saw Fuerza Regida’s deep connection with their fans, who they reach in such an authentic, genuine way, and we instantly connected with that because that’s what Big Sipz has always been about, too,” Parris added.

Big Sipz first connected with the group at Fuerza Regida’s very own Don’t Fall in Love Fest in their hometown of San Bernardino, California, last year. Parris tells the story of how it all started: “We wanted to do it big and bold and our way, that’s how we do it at Big Sipz. So we got a Louis Vuitton bag and mocked up some custom products with flavors for a potential Fuerza Regida and Big Sipz collaboration, and packed them up in the bag and presented it to the group. It was a huge hit, and the collaboration just flowed from there.”

“We’ve always wanted to do a drink, something that our fans can party with and celebrate with that goes along with our music,” said JOP. “But we didn’t want to do it with just anyone. Big Sipz has that same drive to get to the top that we have, so we knew that this partnership was right for us and authentic to us.”

Cherry Manifest will officially debut tomorrow at the band’s latest iteration of their Don’t Fall In Love Fest, the very place where the collaboration was born a year ago. “We’re really excited for fans to have this,” said JOP. “Our fans have our album, and now they’re going to have a taste of our album with them. It goes so well with everything we’re working on, with our music, with how our music is about love, celebrating, partying, and manifesting. It’s the perfect fit.”