JPMorgan Backlash Explodes: Bitcoin Supporters Push Hard For Boycott

Anger toward JPMorgan spread quickly through social platforms this weekend after reports linked the bank to a policy change that could hit firms holding large chunks of Bitcoin.

According to reports, MSCI — the index company formerly called Morgan Stanley Capital International — is likely to tighten its listing rules in January 2026, a move that would remove companies with 50% or more of their balance sheets in crypto from major indexes.

That possible step has turned a technical index matter into a broad public backlash aimed squarely at the bank that shared the research note.

JPMorgan: Index Change Sparks Outrage

Strategy, which joined the Nasdaq 100 in December 2024, benefited from steady passive capital flows tied to index membership.

Based on reports, the proposed rule would force firms with high crypto exposure to choose between cutting their Bitcoin holdings below the 50% threshold or losing the index-driven demand that supports their shares.

Investors and some analysts warn that either outcome could trigger sharp selling by funds that must follow index rules, and that selling could ripple into crypto prices.

Public Figures Fan The Flames Vs. JPMorgan

High-profile voices quickly pushed the boycott narrative. Real estate investor Grant Cardone said he had pulled $20 million from Chase and threatened legal action over credit card disputes.

Media host Max Keiser urged followers to target JPMorgan and to buy shares of Strategy and Bitcoin instead.

Social posts and online threads amplified those calls, turning technical policy details into a campaign to hit the bank where it counts: customer money and public image.

According to statements from Strategy’s leadership, led by Michael Saylor, the company does not see itself as a fund or a trust that merely holds assets.

The founder described the business as a Bitcoin-backed structured finance firm that issues and operates products rather than passively holding investments. That distinction matters because MSCI’s draft criteria appear to focus on passive holding structures.

If MSCI finalizes the change in January 2026, firms whose crypto holdings exceed the threshold will face immediate pressure to alter their balance sheets or face delisting from indexes that attract hundreds of millions in passive flows.

Analysts say the practical effect could be swift. Forced rebalancing by index-tracking funds may create concentrated selling of affected stocks.

If several treasury companies sell Bitcoin at the same time to meet the new limit, digital-asset prices could fall, adding a second layer of stress.

For now, the rule is reported as likely, not final. Market players are watching for a formal announcement and for any public response from JPMorgan, which has not provided a detailed rebuttal to the surge of criticism.

Featured image from Gemini, chart from TradingView