FC Barcelona’s New Crypto Partner Raises Concerns

• FC Barcelona’s deal with Samoa is raising eyebrows over how thoroughly the club checked the eligibility.
• Fans question why a major club would align with a little-known blockchain company with limited public information.

FC Barcelona’s latest deal with a crypto firm from Samoa has drawn plenty of attention, especially since its partner, Zero-Knowledge Proof (ZKP), has no public footprint. Amid the club’s still-pressured financial situation, this move seemed odd to some fans, especially as ZKP had previously held a token auction without providing detailed information about the team’s structure or operations.

This development raised public questions about the club’s digital strategy for the coming years, even though Barca itself confirmed it was not involved in any token issuance.

Growing Reactions as FC Barcelona Fans Scrutinize the New Partnership

As ZKP’s name emerged as a blockchain technology partner, the response from FC Barcelona supporters intensified. Furthermore, comments on community channels expressed a mix of enthusiasm and caution, as the company operates from Samoa, a jurisdiction often chosen by crypto startups with little global presence.

Barcelona, ​​on the other hand, attempted to allay concerns by stating that the partnership was limited to technology and not token sales. However, some observers continue to question the partner selection process, especially as a club of Barcelona’s stature is typically highly selective when dealing with digital assets.

Furthermore, public attention has grown when some have highlighted FC Barcelona’s substantial debt burden. This has led to the decision to accept sponsorship from a lesser-known company being perceived as a financially driven strategy. Although the club has not stated this, the situation has sparked a growing discussion.

Looking at other football clubs, we previously reported that Tether has acquired a 10.7% stake in Juventus to gain greater involvement in the club’s strategic decisions. Furthermore, we also highlighted Tether’s push for Juventus and Exor to grant it a board seat, although the response has been less than expected so far.