Topline
Spotify’s personalized end-of-year listening summaries may come out this week if the streaming service sticks to its annual release strategy, though it is already facing scrutiny from fans underwhelmed by last year’s edition.
Spotify Wrapped likely comes out this week. (Photo illustration by Cheng Xin/Getty Images)
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Key Facts
Spotify began teasing its annual Wrapped campaign over the weekend in a TikTok post, which included different versions of the Spotify logo modeled after popular artists from this year, which fans have decoded to include Justin Bieber, Lady Gaga, Katseye and PinkPantheress.
Spotify hasn’t yet revealed which day users can access their Wrapped, which typically includes statistics like a user’s most-played artists and songs of the year.
The Wrapped campaign has become a key marketing strategy for Spotify and a fan-favorite feature, but users are already sounding off on social media in hopes this year’s edition will be an improvement over last year, which some criticized for lacking interesting insights and relying on AI-generated content.
“Is it gonna be awful AI slop like last year?” one of the top comments on Spotify’s recent TikTok says.
Forbes reached out to Spotify for comment.
When Will Spotify Wrapped 2025 Come Out?
Spotify has released its Wrapped packages on a Wednesday in the last week of November or first week of December over the past several years. If tradition holds, Wednesday, Dec. 3 may be the most likely release date.
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Source: https://www.forbes.com/sites/conormurray/2025/12/01/spotify-wrapped-could-drop-this-week-as-fan-pressure-mounts-after-panned-2024-edition/
