Animoca Brands Unlocks a New Chapter in RWA Tokenization

• Animoca Brands teams with Rayls Labs to expand institutional-grade infrastructure for real-world asset tokenization across global Web3 markets.
• The partnership leverages NUVA and Rayls technology to streamline asset sourcing, tokenization workflows, and cross-chain distribution for broader RWA access.

Animoca Brands has moved forward in the real-world asset (RWA) tokenization space by joining forces with Rayls Labs. The partnership zeroes in on the infrastructure layer, covering institutional settlement, privacy systems, and cross-chain support, to help shift traditional assets into a more practical tokenized format.

This collaboration directly addresses the more technical needs, from institutional-grade settlement and privacy to cross-chain capabilities, which are typically a major challenge for new players in the tokenization sector. The partnership also expands distribution channels through NUVA, Animoca’s marketplace, which has long been positioned as a gateway for various digital assets from various networks.

Animoca Brands Strengthens Its RWA Ambitions With Rayls Labs

This partnership with Rayls Labs is a key part of Animoca’s growing strategy in the RWA sector. Rayls provides infrastructure designed for institutional needs, while Animoca brings a global network that can connect traditional asset issuers with Web3 marketplaces.

The tokenization process will run on the Rayls system, with distribution conducted through NUVA, allowing investors to directly access the tokenized assets. The mechanism is clear and effective in fostering a more structured RWA ecosystem. Evan Auyang, group president of Animoca Brands, stated:

Several months earlier, Animoca had already moved in a similar direction. In August, we reported that Animoca Brands, along with Standard Chartered and HKT, formed Anchorpoint Financial to apply for a stablecoin issuing license in Hong Kong. They wanted to pave the way for connecting Web3 innovation with traditional finance under the Stablecoins Ordinance.

Now, with the partnership with Rayls, Animoca’s strategy appears to be further aligning itself with the development of a real-world asset and digital identity ecosystem.

Furthermore, in March, we highlighted Animoca’s launch of a partnership with Soneium to launch Anime ID, an effort to combine digital identity with anime culture on the blockchain. Moca Network, Animoca’s digital identity platform, will build the core identity layer on top of the Soneium network.