Kraken, the cryptocurrency exchange preparing to go public in the U.S. early next year, has unveiled an invitation-only VIP program tailored to ultra high net worth individuals, sophisticated traders and strategic capital allocators, the company said.

Crypto exchanges are looking to fill the gap when it comes to providing high-touch services to wealthy individuals, family offices and private clients. Most recently, Binance, the largest of the crypto trading platforms, introduced a “prestige” offering for clients with a net worth of as much as $10 million.

Kraken VIP comprises “elevated client service and extraordinary experiences,” according to a press release. Each member is paired with a specialist VIP Relationship Manager, backed by 24/7 support, direct multichannel access, and early insight into Kraken’s full product ecosystem.

VIPs also receive access to Kraken subject-matter experts spanning product, engineering, liquidity, custody and infrastructure, providing insight to power their trading experience, according to press materials.

“Ultra high-net-worth clients don’t come to us for speed alone - they come to us because they expect a partner who matches their ambition and understands what true scale looks like. Kraken VIP was built for them. It offers unprecedented access, influence, and an elevated experience that doesn’t exist anywhere else in the digital asset ecosystem,” said Arjun Sethi, Kraken’s Co-CEO.

Kraken is also offering its VIPs access to “extraordinary experiences,” such as Formula 1, football, cultural events and intimate regional meet-ups not available to the general public.

Membership to Kraken VIP requires a $10 million average balance on platform or $80M in annual trading volume.