Mugafi and Avalanche Partner to Tokenize Over 1,000 Entertainment IPs Onchain

• Mugafi’s AI platform evaluates scripts and structures to identify viable projects for onchain financing.

• The collaboration uses Avalanche’s scalable network to support large-scale real-world asset issuance in entertainment.

• Backed by investors like Netflix and Amazon, Mugafi’s projects, such as the $35 million hit Kuberaa, demonstrate proven success in distribution via platforms like Amazon Prime Video.

Mugafi Avalanche partnership tokenizes entertainment IP onchain for efficient funding. Discover how this collaboration brings films and music to blockchain, unlocking new opportunities for creators worldwide. Explore the future of media assets today.

What is the Mugafi Avalanche Partnership?

The Mugafi Avalanche partnership is a strategic collaboration between the AI-driven entertainment IP platform Mugafi and the Avalanche blockchain network to tokenize and finance media assets like films, anime, music, and more directly onchain. Launched to bring over 1,000 entertainment properties into the blockchain ecosystem, this initiative establishes a new framework for funding and distributing real-world assets (RWAs) in the entertainment industry. By integrating Mugafi’s AI tools with Avalanche’s high-throughput infrastructure, creators can access transparent financing options while maintaining control over their intellectual property.

The partnership draws from Mugafi’s extensive catalog of upcoming films and established projects, using advanced AI systems trained on thousands of scripts and story structures to assess project viability before tokenization. This ensures only high-potential assets proceed to onchain financing, reducing risks for investors and streamlining production processes. Avalanche’s role is pivotal, providing the scalable, low-cost environment needed for handling complex RWA issuances at enterprise levels.

How Does Tokenizing Entertainment IP Work on Avalanche?

Tokenizing entertainment intellectual property (IP) on Avalanche involves converting rights to films, music, and other media into digital tokens that represent ownership or usage rights, enabling fractionalized funding and global distribution. Mugafi’s platform identifies promising projects through AI analysis, then leverages Avalanche’s subnet architecture to create secure, programmable tokens that track royalties, licensing, and revenue shares in real time. This process not only democratizes access to financing but also ensures compliance with regulatory standards across regions.

Supporting data from similar initiatives highlights the potential impact. For instance, Mugafi and Avalanche aim to finance over $10 million in entertainment IP within the initial phase, with a long-term goal of surpassing $1 billion in annual throughput. According to industry reports from sources like Cointelegraph, blockchain adoption in entertainment has accelerated, with tokenized IP projects showing up to 30% faster funding cycles compared to traditional methods. Expert analysts in the space, such as those from venture firms backing Mugafi, emphasize that this model empowers creators in emerging markets like India to compete globally without relying on conventional studio financing.

The technical backbone relies on Avalanche’s proof-of-stake consensus, which supports thousands of transactions per second at minimal fees, ideal for high-volume media distribution. Mugafi, founded in 2020 in India and backed by prominent investors including Nexus VP, HashedEM, Netflix, Amazon, and Panorama Studios, brings real-world validation through successes like its 2025 release Kuberaa, which grossed $35 million at the box office and streamed on Amazon Prime Video. This partnership is projected to create over 1,500 opportunities for creators and studios in regions such as India, North America, Japan, and Korea, spanning roles in AI development, production, blockchain operations, and compliance.

Mugafi’s Kuberaa film. Source: Mugafi

Beyond Mugafi, the broader trend of blockchain in entertainment underscores the partnership’s significance. For years, creators and platforms have explored tokenization to manage Web3 rights, with projects like Animoca Brands’ September collaboration with Ibex Japan launching a Web3 fund for Japanese anime and manga IP. This initiative targets Japan’s vast, underutilized IP catalog, estimated at trillions in untapped value, to unlock new revenue streams through onchain licensing.

Another key player is PIP Labs’ Story Protocol, a layer-1 blockchain founded in 2022 by former Google DeepMind product manager Jason Zhao. Designed specifically for IP management, it allows creators to register, tokenize, and program usage terms for their work onchain, ensuring perpetual control over adaptations and shares. In August 2024, PIP Labs secured $80 million in Series B funding led by a16z Crypto and Polychain Capital, fueling advancements in this space. Data from the Story Foundation indicates a surge in IP registrations, with notable growth between March and June 2025, reflecting increasing adoption among content creators.

IP registered on Story between March and June 2025. Source: Story Foundation

Gamified predictions in Hollywood, as explored in related analyses, further de-risk blockbuster investments by incorporating blockchain for crowd-sourced forecasting and funding. These developments collectively position the Mugafi Avalanche partnership as a leader in bridging traditional entertainment with decentralized finance, fostering innovation while addressing longstanding challenges in IP monetization.

Frequently Asked Questions

What Are the Key Goals of the Mugafi Avalanche Partnership for Tokenizing Entertainment IP?

The primary goals include tokenizing over 1,000 entertainment properties onchain, financing more than $10 million initially, and scaling to $1 billion in annual IP throughput. This collaboration supports creators by providing direct onchain funding for films, anime, and music, while using Avalanche’s infrastructure for efficient tracking and distribution of real-world assets.

How Can Creators Benefit from Tokenizing Their IP on Avalanche Through Mugafi?

Creators gain access to fractional ownership models, transparent royalty tracking, and global investor pools without intermediaries. Mugafi’s AI evaluates projects for viability, ensuring only strong candidates are tokenized on Avalanche, which offers low-cost, high-speed transactions. This setup enables faster funding cycles and new revenue opportunities, particularly for independent studios in international markets.

Key Takeaways

• Mugafi’s AI Integration: Enhances project selection by analyzing scripts and structures, reducing risks in onchain financing for entertainment IP.
• Avalanche’s Scalability: Provides robust support for large-scale RWA issuance, enabling seamless funding and distribution of media assets.
• Global Opportunities: Creates over 1,500 jobs across AI, production, and blockchain, targeting regions like India, North America, Japan, and Korea.

Conclusion

The Mugafi Avalanche partnership marks a transformative step in tokenizing entertainment IP onchain, combining AI-driven evaluation with blockchain’s transparency to revolutionize media funding and distribution. By targeting over 1,000 properties and aiming for substantial financial throughput, this initiative not only empowers creators but also sets a precedent for real-world asset integration in entertainment. As blockchain adoption grows, stakeholders should monitor these developments for emerging opportunities in the evolving digital content landscape, potentially unlocking unprecedented value for global IP markets.