Netflix Inc. (NASDAQ: NFLX) saw its stock drop 4.14% Wednesday after revealing plans to acquire a major portion of Warner Bros. Discovery (WBD) in a deal valued at $72 billion.
The move, which would be one of the largest media acquisitions in history, involves significant debt financing and has sparked concerns among investors and analysts about credit risk and antitrust hurdles.
Netflix, Inc., NFLX
Netflix intends to fund the Warner Bros acquisition with a combination of $59 billion in temporary bank financing and permanent financing that includes up to $25 billion in bonds, $20 billion in term loans, and a $5 billion revolving credit facility. Currently, Netflix carries around $15 billion in debt.
Analysts at Bloomberg Intelligence estimate that post-acquisition, Netflix’s debt load could soar to $75 billion, a fivefold increase.While management frames the move as a vote of confidence in Netflix’s unit economics, experts warn that such a sharp rise in leverage could jeopardize the company’s investment-grade credit rating.
Moody’s recently reaffirmed Netflix’s A3 rating but shifted the outlook from “positive” to “stable,” citing higher risk from the acquisition.
One of the major risks facing the deal is regulatory approval. A merger between Netflix and Warner Bros Discovery’s HBO Max could trigger antitrust scrutiny in the U.S., as combined market share could exceed 30% of the traditional TV and streaming space.
At a recent UBS investor event, Netflix positioned the competitive landscape to include YouTube and TikTok, noting their U.S. market shares at 12.9% and 8.0% respectively, compared with Warner Bros. Discovery’s 1.3%. This framing implies a combined Netflix-WBD share of 9.2%, which the company hopes will mitigate regulatory concerns.
Historical media mergers often face extended review periods or lawsuits, and Netflix will likely navigate similar political and legal hurdles before any deal can close.
Netflix’s proposed acquisition does not include Discovery Global’s linear cable channels. These traditional TV networks are expected to be spun off as a separate public company. Paramount Skydance has launched a competing bid for Warner Bros, valuing the company at more than $108 billion, including debt.
Discussions are ongoing, with regulators potentially requiring asset divestitures or Netflix trimming leverage post-acquisition.
Industry observers note that unions, theater owners, and other stakeholders have expressed concern that the consolidation could reduce theatrical releases. Netflix, however, has pledged to maintain its current content commitments, aiming to integrate Warner Bros’ assets while preserving creative output.
If completed, the acquisition would dramatically expand Netflix’s content library, including Warner Bros’ movies, franchises, and HBO Max programming. Analysts say this could give Netflix a significant edge in the streaming wars against rivals like Disney+, Amazon Prime Video, and Apple TV+.
Despite the stock dip, Netflix management remains confident in the strategic rationale, pointing to the long-term revenue potential from combining its subscription base with Warner Bros’ intellectual property. Investors, however, remain cautious about the risks tied to elevated debt and regulatory scrutiny.
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