Coinbase Targets Prediction Markets and Tokenized Equity

• Coinbase Global Inc. plans to unveil prediction markets and tokenized equity trading on December 17 to capture event economy volume.
• RWA demand is surging, with tokenized stock transfer volumes jumping 32% to $1.45 billion last month alone.
• The move counters aggressive expansion from Robinhood, Kraken, and Gemini in the race for the ultimate financial Super App.

Coinbase Global Inc. moves to capture the booming “event economy,” preparing to introduce prediction markets and tokenized equity trading. This expansion aggressively targets market share as trading platforms battle to verticalize their financial instrument offerings. The exchange plans to unveil the rollout details during a company showcase on December 17.

This strategy distinguishes Coinbase from competitors that rely heavily on third-party providers for similar products. While executives have signaled intent to enter these high-volume sectors previously, the company holds back official confirmation ahead of the event. When pressed for comment, a Coinbase spokesperson deflected specific questions, directing Bloomberg and other media to the upcoming livestream where the firm will outline its product roadmap.

Related: Kalshi to Become CNN’s Official Prediction Market Partner With Real-Time Data Integration

The initiative advances Coinbase’s thesis to consolidate fragmented asset classes—crypto, equities, and event contracts, into a single interface. Rivals across both crypto-native and traditional finance sectors are currently executing identical Super App strategies to retain user liquidity.

Institutional appetite for tokenized assets

Interest in tokenized equities has been rising. Data from rwa.xyz shows that monthly transfer volumes for tokenized stocks increased by 32% in the most recent month, reaching $1.45 billion. Other platforms have already introduced tokenized versions of U.S. stocks and exchange-traded funds outside the United States, including Robinhood Markets and crypto exchange Kraken.

Prediction markets have also expanded, offering event-based contracts tied to outcomes in sports, elections, news, and entertainment. Earlier this year, Robinhood released prediction market products developed by Kalshi Inc.

Competitors scale operations

Recent activity across the sector highlights the growing focus on prediction markets. This week, Gemini received approval to launch its own prediction market offerings, while Crypto.com has partnered with Trump Media & Technology Group Corp. to support similar products. Kalshi and Crypto.com have also formed a national alliance of prediction market operators, which includes Coinbase, Robinhood, and sports gaming firm Underdog.

The developments come as crypto-related equities experience volatility. Despite a selloff in October, Coinbase shares remain up 8.3% year-to-date.

Related: Polymarket and Kalshi Face a New Rival as Gemini Enters Prediction Markets With Oversight