LONDON, UK. – Travel FX has been awarded Silver for Best Foreign Exchange Retailer at the British Travel Awards 2025, marking a rare and notable achievement for an online-only provider competing in a category long dominated by high-street and airport-based giants.
In an industry where scale, physical presence and point-of-sale visibility have traditionally dictated success, Travel FX’s latest recognition represents a significant shift. The British Travel Awards are voted for by the travelling public and are widely regarded as the most prestigious accolades in the sector. To secure Silver without the advantage of a nationwide branch network is, by any measure, unprecedented.
Large foreign exchange retailers benefit from extensive physical footprints, hundreds of retail locations and built-in opportunities to upsell travel money at the moment a holiday is booked or just before departure. These advantages create constant exposure to consumers and a steady flow of impulse purchases. Online-only providers, by contrast, must work harder to earn every transaction.
Travel FX has done exactly that by taking a fundamentally different approach.
Rather than relying on convenience or bundled sales, the company has focused relentlessly on offering consistently market-leading exchange rates. Its proposition is simple but powerful: give customers the best possible price for their travel money, every time. This commitment to value, combined with transparency and reliability, has enabled Travel FX to compete with far larger rivals on equal terms and, increasingly, outperform them.
The 2025 Silver award is not an isolated success. Travel FX has now achieved multiple podium finishes at the British Travel Awards over successive years, underlining the consistency of its performance and the strength of its customer loyalty. In a fiercely competitive category, sustained recognition at this level is a clear indicator of trust and satisfaction among UK travellers.
Industry analysts suggest that this result reflects a broader change in consumer behaviour. Travellers are becoming more informed and more price-conscious, actively seeking out specialists rather than defaulting to high-street options. As a result, businesses that prioritise value and efficiency over physical scale are gaining ground.
For Travel FX, the Silver win at the British Travel Awards 2025 is both a validation of its business model and a signal to the wider market. It demonstrates that an online-only retailer, without the safety net of retail footfall, can not only survive but thrive against established industry leaders.
In a sector where size has long been seen as synonymous with success, Travel FX’s achievement stands as a compelling counter-narrative and a marker of how the foreign exchange market is evolving.
Media Contact
Lucy Reed
lucy@travelfx.co.uk
https://www.travelfx.co.uk/
LONDON
UK
Its proposition is simple but powerful: give customers the best possible price for their travel money, every time. This commitment to value, combined with transparency and reliability, has enabled Travel FX to compete with far larger rivals on equal terms and, increasingly, outperform them.
In a sector where size has long been seen as synonymous with success, Travel FX’s achievement stands as a compelling counter-narrative and a marker of how the foreign exchange market is evolving.
