Alum from .Monks (S4Capital), Ogilvy, Mother, and Giant Spoon joins INVNT in the inaugural role NEW YORK–(BUSINESS WIRE)–#advertising–INVNT, the innovation-led Alum from .Monks (S4Capital), Ogilvy, Mother, and Giant Spoon joins INVNT in the inaugural role NEW YORK–(BUSINESS WIRE)–#advertising–INVNT, the innovation-led

INVNT® Appoints James Nicholas Kinney as Global Chief AI Officer, Advancing a New Era of AI-Powered Brand Storytelling

Alum from .Monks (S4Capital), Ogilvy, Mother, and Giant Spoon joins INVNT in the inaugural role

NEW YORK–(BUSINESS WIRE)–#advertising–INVNT, the innovation-led global brand storytelling agency, announced the appointment of James Nicholas Kinney as its first Global Chief AI Officer, a role designed to bring new AI-powered solutions directly to clients while expanding the agency’s AI ecosystem and strengthening its data, insights, and tooling infrastructure.

In establishing this role, INVNT is accelerating the integration of AI across every department and division at the agency — from strategy and creative to production, and operations — building the internal systems, data lakes, and intelligent capabilities that will shape the next generation of experience and brand engagement.

Kinney brings a professional profile defined by AI certifications from MIT, Carnegie Mellon, and Wharton – the program led by LinkedIn cofounder Reid Hoffman. Blending extensive experience as a Global Chief People Officer with deep technological fluency, he has centered his career on people, culture, talent, and large-scale AI evolution. His leadership background spans .Monks, part of S4Capital, and Ogilvy, as well as shaping people-first cultures at Giant Spoon and Mother.

Scott Cullather, Chairman and Chief Growth Officer, INVNT, commented on the significance of the role: “Business transformation happens when you connect the dots across industries, technologies, and the experience ecosystem. INVNT has always been at the forefront of innovation-led brandstory™. Adding a Global Chief AI Officer to our leadership team marks the next step in that evolution for our clients, our agency and the industry at large. James is uniquely qualified for this role, one of the foremost minds in AI-enabled organizational design with a rare blend of HR leadership, agency experience, and advanced AI training. He understands how humans and machines can coexist to drive meaningful progress, from operational maximalism to predictive analytics and client-forward solutions. His leadership will accelerate INVNT’s future as the best-in-class experience agency enhanced by AI.”

Over the last 17 years, INVNT has partnered with the world’s leading brands to merge bold creativity with state-of-the-art innovation, positioning the agency at the forefront of next-generation, AI-driven brand storytelling.

  • Microsoft: INVNT partnered with Microsoft to introduce CoPilot to the world and designed Microsoft’s 50th Anniversary event leveraging CoPilot throughout.
  • Oracle: INVNT developed the AI-powered creative and programmatic elements for Oracle AI World 2025 with over 60,000 attendees, featuring a keynote by Larry Ellison.
  • SHRM: As creative and media buying agency of record, INVNT delivers AI-powered content and strategic media buying.
  • Xero: INVNT engineered a proprietary AI Music Factory that generated full albums from simple voice commands.
  • COP28: INVNT debuted the award-winning AI-powered Tree of Life installation in Dubai.
  • ABB: INVNT developed “ABB-e“, a real-time interactive AI mascot using 3D animation that scaled across global events.
  • Lamborghini: INVNT designed the AI-powered strategy and marketing campaign for the last naturally aspirated Lamborghini Aventador paired with the world’s first 1:1 supercar NFT, designed in collaboration with Steve Aoki and Krista Kim which auctioned at RM Sotheby’s for $1.6M
  • Proprietary INVNT Technology: Developed patent-pending AI powered next-generation XR learning and engagement experiences across Apple Vision Pro and other extended reality devices.

Kinney will be responsible for leading client-facing AI innovation, helping global brands scale their experiences and campaigns through intelligent machine learning, and driving new business opportunities grounded in AI-powered transformation. He will report directly to Scott Cullather, Chairman and Chief Growth Officer of INVNT.

Kristina McCoobery, CEO, INVNT, emphasized the agency’s historical approach to innovation: “INVNT has always believed in building what comes next. From AI-powered product launches to immersive global experiences and campaigns, we’ve proven that storytelling and technology elevate each other in extraordinary ways. James will partner across all our divisions and regions, to strengthen INVNT’s AI operations, create greater efficiencies, and expand the agency’s data, tooling, and automation ecosystem leading our efforts to scale that vision across every corner of the business, touching every client experience, ultimately supercharging the creative solutions we develop for our clients”.

James Nicholas Kinney, Global Chief AI Officer, stated his vision for the role: “INVNT is an innovation led brand story agency full of high performers. We dream big and build boldly. My role is to bring AI into that ethos, to create greater impact for our clients and drive operational acceleration for our employees around the world.

We will enable global cultural alignment with clear language, shared understanding, and unified execution.”

ABOUT INVNT

On a mission to put a brand on the moon. INVNT® is an international, interdisciplinary, and integrated, innovation-led agency united by brand storytelling. Helping challenger brands and organizations impact audiences, dent culture, and make history. Founded in 2008, INVNT continues to be led by Kristina McCoobery (CEO), and Scott Cullather (Chairman and Chief Growth Officer) – amplifying globally with offices in New York (HQ), London, Sydney, Singapore, Mumbai, Dubai, Detroit, San Francisco, Stockholm, Noosa, and Washington D.C. For more Information visit invnt.com.

Contacts

MEDIA INQUIRIES
Jhonathan Mendez de Leon

jmendezdeleon@invnt.com

Market Opportunity
Sleepless AI Logo
Sleepless AI Price(AI)
$0.03532
$0.03532$0.03532
-3.94%
USD
Sleepless AI (AI) Live Price Chart
Disclaimer: The articles reposted on this site are sourced from public platforms and are provided for informational purposes only. They do not necessarily reflect the views of MEXC. All rights remain with the original authors. If you believe any content infringes on third-party rights, please contact service@support.mexc.com for removal. MEXC makes no guarantees regarding the accuracy, completeness, or timeliness of the content and is not responsible for any actions taken based on the information provided. The content does not constitute financial, legal, or other professional advice, nor should it be considered a recommendation or endorsement by MEXC.

You May Also Like

More On-Chain Activity as Over 131,000 Cardano Transactions Feature NIGHT Tokens

More On-Chain Activity as Over 131,000 Cardano Transactions Feature NIGHT Tokens

The launch of NIGHT, the native token of Midnight, has significantly impacted the number of transactions across the broader Cardano ecosystem. Cardano founder Charles
Share
Coinstats2025/12/18 15:13
What is Ethereum’s Fusaka Upgrade? Everything You Need to Know

What is Ethereum’s Fusaka Upgrade? Everything You Need to Know

Over the past few weeks, one of the most talked-about topics within the crypto community has been Ethereum’s Fusaka upgrade. What exactly is this upgrade, and how does it affect the Ethereum blockchain and the average crypto investor? This article will be the only explainer guide you need to understand the details of this upgrade within the Ethereum ecosystem. Why Does Ethereum Undergo Upgrades? To understand what the Fusaka upgrade will achieve, it is essential to comprehend what Ethereum’s upgrades aim to accomplish. The layer-1 Ethereum network was originally designed as a proof-of-work (PoW) blockchain. This implied that miners were actively behind the block mining process. While this consensus mechanism ensured security for the L1 blockchain, it also triggered slower transactions. The Ethereum development team unveiled a detailed roadmap, outlining various upgrades that will fix most of the network’s issues. These problems include its scalability issue, which refers to the network’s ability to process transactions faster. Currently, the Ethereum blockchain processes fewer transactions per second compared to most blockchains using the proof-of-stake (PoS) consensus mechanism. Over the past decade, Ethereum’s developers have implemented most of these upgrades, enhancing the blockchain’s overall performance. Here is a list of the upgrades that Ethereum has undergone: Frontier: July 2015 Frontier Thawing: September 2015 Homestead: March 2016 DAO Fork: July 2016 Tangerine Whistle: October 2016 Spurious Dragon: November 2016 Byzantium: October 2017 Constantinople: February 2019 Petersburg: February 2019 Istanbul: December 2019 Muir Glacier: January 2020 Berlin: April 2021 London: August 2021 Arrow Glacier: December 2021 Gray Glacier: June 2022 The Merge: September 2022 Bellatrix: September 2022 Paris: September 2022 Shanghai: April 2023 Capella: April 2023 Dencun (Cancun-Deneb): March 2024 Pectra (Prague-Electra): May 2025 Most of these upgrades (forks) addressed various Ethereum Improvement Proposals (EIPs) geared towards driving the blockchain’s growth. For instance, the Merge enabled the transition from the PoW model to a proof of stake (PoS) algorithm. This brought staking and network validators into the Ethereum mainnet. Still, this upgrade failed to unlock the much-needed scalability. For most of Ethereum’s existence, it has housed layer-2 networks, which leverage Ethereum’s infrastructure to tackle the scalability issue. While benefiting from the L1 blockchain’s security and decentralization, these L2 networks enable users to execute lightning-fast transactions. Last year’s Dencun upgrade made transacting on layer-2 networks even easier with the introduction of proto-danksharding (EIP-4844). Poised to address the scalability issue, this upgrade introduces data blobs. You can think of these blobs as temporary, large data containers that enable cheaper, yet temporary, storage of transactions on L2 networks. The effect? It reduces gas fees, facilitating cheaper transaction costs on these L2 rollups. The Pectra upgrade, unveiled earlier this year, also included EIPs addressing the scalability issue plaguing the Ethereum ecosystem. The upcoming upgrade, Fusaka, will help the decade-old blockchain network to become more efficient by improving the blob capacity. What is Ethereum’s Fusaka Upgrade? Fusaka is an upgrade that addresses Ethereum’s scalability issue, thereby making the blockchain network more efficient. As mentioned earlier, Fusaka will bolster the blob capacity for layer-2 blockchains, which refers to the amount of temporary data the network can process. This will help facilitate faster transactions on these L2 scaling solutions. It is worth noting that upon Fusaka’s completion, users will be able to save more when performing transactions across layer-2 networks like Polygon, Arbitrum, and Base. The upgrade has no direct positive impact on the L1 blockchain itself. On September 18th, Christine Kim, representing Ethereum core developers, confirmed the launch date for Fusaka via an X post. Following an All Core Developers Consensus (ACDC) call, the developer announced that the Ethereum Fusaka upgrade will take place on December 3rd. Ahead of the upgrade, there will be three public testnets. Fusaka will first be deployed on Holesky around October 1st. If that goes smoothly, it will move to Sepolia on October 14th. Finally, it will be on the Hoodi testnet on October 28th. Each stage provides developers and node operators with an opportunity to identify and address bugs, run stress tests, and verify that the network can effectively handle the new features. Running through all three testnets ensures that by the time the upgrade is ready for mainnet, it will have been thoroughly tested in different environments. Crucial to the Fusaka upgrade are the Blob Parameter Only (BPO) forks, which will enhance the blob capacity without requiring end-users of the blockchain network to undergo any software changes. For several months, the Ethereum development team has been working towards unveiling the BPO-1 and BPO-2 forks. Blockchain developers have pooled resources to develop Fusaka through devnets. Following performances from devnet-5, developers within the ecosystem confirmed that the BPO upgrades will come shortly after the Fusaka mainnet debut. Approximately two weeks after the mainnet launch, on December 17th, the BPO-1 fork will increase the blob target/max from 6/9 to 10/15. Then, two weeks later, on January 7th, 2026, the BPO-2 fork is expected to expand capacity further to a metric of 14/21. Ultimately, the Fusaka upgrade would have doubled the blob capacity, marking a pivotal move for the Ethereum ecosystem. Impact on the Ethereum Ecosystem Admittedly, the Ethereum ecosystem is expected to see more developers and users join the bandwagon. With the introduction of faster and cheaper transactions, developers and business owners can explore more efficient ways to build on the L1 blockchain. This means we can see initiatives like crypto payment solutions and more decentralized finance (DeFi) projects enter the Ethereum bandwagon. Users, on the other hand, will benefit as they execute cheaper on-chain transactions. Despite the benefits from this initiative, some in the crypto community worry about the reduction in Ethereum’s gwei (the smallest unit of the Ether coin). Shortly after the Dencun upgrade, Ethereum’s median gas fee dropped to 1.7 gwei. Fast-forward to the present, and the median gas fee sits at 0.41 gwei, according to public data on Dune. This drop hints at the drastic reduction in gas fees, which could affect those staking their crypto holdings on the L1 blockchain, making it less attractive to stakers. Since the Fusaka upgrade aims to reduce the L2 network gas fee further, some observers may worry that crypto stakers will receive fewer block rewards. Time will tell if the Ethereum development team will explore new incentives for those participating in staking. Will Ether’s Price Pump? There is no guarantee that Ether (ETH) will jump following Fusaka’s launch in December. This is because the second-largest cryptocurrency saw no significant price movement during past major upgrades. According to data from CoinMarketCap, ETH sold for approximately $4,400 at the time of writing. Notably, the coin saw its current all-time high (ATH) of $4,900 roughly a month ago. The price pump was fueled by consistent Ether acquisitions by exchange-traded fund (ETF) buyers and crypto treasury firms. Source: CoinMarketCap Although these upgrades do not guarantee a surge in ETH’s price, they have a lasting impact on the underlying Ethereum blockchain. Conclusion Over the past 10 years, the Ethereum network has had no rest as it constantly ships out new upgrades to make its mainnet more scalable. The Fusaka upgrade aims to make Ethereum layer-2 networks cheaper to use. To ensure its smooth usage, several testnets are lined up. Stay tuned for updates on how Ethereum will be post-Fusaka. The post What is Ethereum’s Fusaka Upgrade? Everything You Need to Know appeared first on Cointab.
Share
Coinstats2025/09/20 06:57
Vitalik Buterin Suggests Simplifying Ethereum to Boost User Understanding

Vitalik Buterin Suggests Simplifying Ethereum to Boost User Understanding

The post Vitalik Buterin Suggests Simplifying Ethereum to Boost User Understanding appeared on BitcoinEthereumNews.com. Ethereum trustlessness requires broader
Share
BitcoinEthereumNews2025/12/18 15:13