KuCoin Lands Tomorrowland Crypto Payments Partner Role

• KuCoin will act as Tomorrowland’s exclusive crypto partner for 2026 to 2028
• The deal targets real-world payments, not trading-first crypto activity
• Tomorrowland Winter and Belgium dates set the timeline for the rollout

KuCoin said on December 17, 2025, it signed a multi-year partnership with Tomorrowland that makes KuCoin the festival’s exclusive crypto exchange and payments partner for 2026 to 2028. The agreement targets on-the-ground payment use at major live events, where speed and reliability matter more than token narratives.

Related: KuCoin Gains AUSTRAC Registration as Australia Tightens Oversight

KuCoin and Tomorrowland Set a 2026 to 2028 Payments Partnership

KuCoin framed the deal as a way to bring crypto payments into event settings where people already spend money in real time. Tomorrowland gets a single crypto partner across multiple seasons, while KuCoin gets a marquee brand to anchor its payments push.

KuCoin crypto exchange has several payment products that have been tested and approved over time. For instance, attendees of Tomorrowland can use the KuCard, which offers instant crypto conversion to fiat and up to 8% cash back on every purchase.

The merchants at Tomorrowland can also accept payments through KuCoin Pay, which currently supports more than 50 crypto assets and has a reported daily trading volume of about $1 billion. 

The KuCoin platform also offers other handy products, such as the KuCoin referral program, which can help Tomorrowland attendees earn crypto through referrals.

Tomorrowland Winter and Belgium Dates Anchor the Rollout Timeline

KuCoin brings its global reputation and regulated payment features to Tomorrowland Winter and Tomorrowland Belgium. Furthermore, KuCoin recently received a Markets in Crypto-Assets (MiCA) regulatory license in Austria, thus legalizing its operation across 29 European Economic Area (EEA) countries. 

Tomorrowland Belgium 2026 follows in Boom, Belgium across July 17 to July 19, 2026 and July 24 to July 26, 2026, creating a second, larger test of payment throughput during peak festival traffic.

Executive Quote Sets the Tone for the Messaging

“We share a common One World philosophy, one without borders, where everyone can participate and belong. Guided by trust, precision, and resilience, we are proud to work with Tomorrowland to create future-ready experiences where culture and technology empower one global community,” KuCoin CEO BC Wong said.

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