Robinhood Ends Year By Giving Away $1.5M In Bitcoin And Luxury Items

TLDR

• Robinhood gave away $1.5M in Bitcoin during its HOOD Holidays New Year celebration.
• The campaign began on December 26 and ended with major crypto and luxury item prizes.
• A total of $7M in prizes was awarded to Gold members during the campaign.
• Crypto rewards included Bitcoin, Ethereum, XRP, Solana, and Dogecoin.

Robinhood ended the year with a major crypto giveaway, distributing $1.5 million in Bitcoin during its HOOD Holidays campaign. The limited-time event, which started on December 26, also offered other cryptocurrencies and luxury prizes to its users.

HOOD Holidays Campaign Wraps with Bitcoin Giveaway

Robinhood ended its year-end celebration by distributing $1.5 million in Bitcoin to its users. The Bitcoin giveaway was part of the HOOD Holidays campaign, which started on December 26 and included various rewards across several days.

The event was exclusive to Robinhood Gold members, who received both cryptocurrency and high-end items. Each day brought new giveaways, and the campaign concluded with the Bitcoin drop for New Year. According to the platform, users were selected for rewards through participation during the campaign period.

Luxury Items and Crypto Rewards Featured in Campaign

Alongside the Bitcoin reward, Robinhood offered luxury products such as a Porsche 911, a Rolex Daytona, and a Hermès Birkin bag. These items were distributed alongside crypto prizes including Ethereum (ETH), Solana (SOL), XRP, and Dogecoin (DOGE).

The multi-day event featured limited-time promotions, and each day brought different surprise rewards. Participants were notified via the app and encouraged to check back regularly for new offerings. The campaign was part of Robinhood’s effort to reward its active user base and attract attention during the holiday season.

$7 Million in Total Prizes for Robinhood Gold Members

CEO Vlad Tenev shared that a total of $7 million worth of gifts had been awarded to Gold members through the HOOD Holidays campaign. The event included a mix of physical goods and digital assets, with the Bitcoin reward being the final major prize.

Tenev also mentioned that the platform is preparing to launch several new products in the coming months. While no further details were given, the announcement suggests Robinhood is planning to expand its offerings in 2026.

Robinhood Continues Crypto Expansion Efforts

The HOOD Holidays event follows a year of increased activity by Robinhood in the cryptocurrency space. The trading platform has added new crypto assets, expanded its features, and strengthened its position among retail investors.

Offering Bitcoin and other cryptocurrencies as part of its giveaways is aligned with Robinhood’s strategy of appealing to younger, crypto-savvy users. The distribution of high-value assets and luxury items marks one of the company’s largest promotional campaigns to date.

The campaign ended with user engagement across the platform and helped close the year on a high note. With more product launches teased for 2026, Robinhood is expected to continue focusing on growth and innovation in both traditional and crypto markets.

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