Bitcoin reclaims $90K – Is this BTC’s true 2026 price bottom?

2026 has kicked off with solid bullish momentum. 

Between ETF inflows and steady whale buying, the market looks largely in sync, what many are calling “coordinated accumulation.” On paper, this makes a case that a market bottom could already be in.

But does the data back it up? From a technical angle, Bitcoin [BTC] has opened 2026 with a 2.8% jump, reclaiming the $90k level after six weeks of consolidation, adding weight to the idea that a bottom may already be in.

If so, the $90k reclaim may just be the first step. 

From a positioning standpoint, the trade is already paying off. Lookonchain data flagged a trader who went fully long on Bitcoin with 20x leverage and is now sitting on roughly 55% unrealized gains, with an entry near $87k.

Meanwhile, on the 2nd of January, $326 million in shorts got flushed, marking the biggest short liquidation in a month and aligning with BTC’s push to $90k. In short, flows and liquidations are starting to tilt bullish.

The key question now: Is this smart positioning or blind optimism? According to AMBCrypto, that distinction will be critical in determining whether BTC can sustain its rally or if this move ends up being a “bull trap.”

Strategic play vs. market optimism: The Bitcoin dilemma

Keeping an eye on Bitcoin’s on-chain data is more important than ever.

The logic’s simple: The Fear & Greed Index is up 7 points, almost on the verge of leaving the “fear” zone. BTC’s funding rates flipping positive? Not a fluke. Optimism is running hot, and traders are betting on more upside.

Consequently, it’s worth watching if on-chain data backs this positioning. If not, any sudden shift could trigger a cascade, pushing the index back into fear. Plus, with Bitcoin whales on the move, the risk of fallout is very real.

Notably, the chart above highlights this risk. 

By removing exchange addresses, the data shows that whale balances are actually declining (first chart). Similarly, addresses holding 100–1,000 BTC (which include ETFs) show the same pattern (second chart).

At the same time, it’s still too early to see Bitcoin ETFs as solid bid support. After all, historic losses have pushed assets under management (AUM) down to $67.6 billion, near the lowest level since June 2025.

Taken together, this shows a clear disconnect between positioning and on-chain data. With the market reading whale moves as “coordinated accumulation” and ETFs still lagging, Bitcoin’s upside looks exposed. 

Final Thoughts

• Bitcoin’s whale balances are declining, and ETFs are lagging, despite bullish sentiment and positive funding rates.
• With optimism running hot but structural support weak, the rally looks like a textbook bull trap, putting the bottom thesis under scrutiny.