Strategy Drops $1.25 Billion On Bitcoin Above $91,000

Bitcoin treasury company Strategy has continued its accumulation of the cryptocurrency, taking its holdings to 687,410 BTC with the latest purchase.

Strategy Has Acquired Another 13,627 Bitcoin

As announced in an X post by Strategy co-founder and chairman Michael Saylor, the company has completed a new Bitcoin acquisition involving 13,627 BTC, spending an average of $91,519 per token or a total of about $1.25 billion.

This purchase is rather large; in fact, it’s the biggest buy that the firm has made since July of last year. In his usual Sunday foreshadowing post, Saylor hinted that the acquisition would be significant, using the caption: “₿ig Orange.”

In a reply to the post, the Strategy chairman reflected on the company’s accumulation journey, saying, “Ironic that our $60.25 billion Bitcoin position started with a $0.25 billion purchase in August 2020.”

Following the purchase announcement, Strategy’s stack has officially grown to 687,410 BTC and total investment to $51.80 billion. At present, these holdings are valued at $63.28 billion, meaning that the treasury company is in a profit of more than 22%.

According to the filing with the US Securities and Exchange Commission, the new acquisition took place in the week between January 5th and 11th, funded using proceeds from the company’s MSTR and STRC at-the-market (ATM) stock offerings.

Last Monday, Strategy announced expansions for both its Bitcoin treasury and US Dollar reserve, but the focus this week appears to have been on the cryptocurrency alone. The USD reserve, which was created by the company at the start of December, has seen two additions so far, and the latest one took its value to $2.25 billion.

In another X post, Saylor has also shared a chart that compares annualized returns for the best-performing assets in the “Bitcoin Standard Era,” referring to the period since August 2020 when the firm made its first purchase of the cryptocurrency.

As displayed in the graph, MSTR has produced the second-most annualized returns in this timespan, with its profits of 60% surpassing even BTC’s, which has managed a return of 45%.

The number one performing asset in the period has been Nvidia (NVDA), posting annual returns of 68%. The strength behind the company’s stock was initially driven by the Ethereum mining boom and more recently, by the rise of AI datacenters.

“The best-performing assets of this decade are Digital Intelligence $NVDA, Digital Credit $MSTR, and Digital Capital $BTC,” Saylor wrote, framing each asset under a distinct role.

BTC Price

Bitcoin kicked off 2026 with a recovery surge, but bullish momentum has faded for the asset as its price is still trading around $91,400.