Why Is Crypto Up Today? – January 14, 2026
The crypto market is up today, with the cryptocurrency market capitalisation rising by 3.6% to $3.33 trillion. At the time of writing, 95 of the top 100 coins have posted increases over the past 24 hours. Also, the total crypto trading volume stands at $174 billion, back to the levels we’re used to seeing lately.
- Crypto market cap is up 3.6% on Wednesday morning (UTC);
- 95 of the top 100 coins and all of the top 10 coins decreased today;
- BTC increased by 3.4% to $91,271, and ETH is up 6.6% to $3,328;
- In the short term, BTC should monitor the $91,031 level as key support;
- In the long term, a decisive breakout above $109,000 may open doors towards a new ATH;
- Standard Chartered has dubbed 2026 the ‘year of Ethereum’;
- A repricing of confidence in the monetary policy framework itself is underway.
- Russian lawmakers are preparing to open cryptocurrency market to retail participants;
- US BTC and ETH spot ETFs posted inflows of $753.73 million and $129.99 million, respectively;
- Financial advisors allocated to crypto in client accounts in 2025;
- Advisors picked crypto equity ETFs as their top exposure for 2026;
- Crypto market sentiment has seen a significant jumped.
Crypto Winners & Losers
All top 10 coins per market capitalisation have seen their prices rise over the past 24 hours, as of Wednesday morning (UTC).
Bitcoin (BTC) appreciated by 3.4% since this time yesterday, currently trading at $94,953.
Ethereum (ETH) increased by 6.6%, now trading at $3,328. This is the category’s second-best performer.
The category’s biggest gainer is Dogecoin (DOGE), having appreciated 7%, now standing at $0.1482.
ETH and Lido Staked Ether (STETH) follow, with XRP (XRP)’s 4.3% coming next and trading at $2.14.
Looking at the top 100 coins per market cap, 95 are up today. Five of these saw double-digit increases.
The category’s winner was Story (IP), with a rise of 28.3% in a day to the current price of $3.87.
Next up is Pepe (PEPE), recording a 14.4% jump to $0.000006683.
At the same time, two coins are down by more than 1% each. Provenance Blockchain (HASH) declined by 6.4% to the price of $0.02362.
MemeCore (M) fell 4%, currently trading at $1.62.
Meanwhile, Russian lawmakers are working to open the cryptocurrency market to retail participants. They are preparing legislation that would allow non-qualified investors limited access to digital assets.
Anatoly Aksakov, chairman of the State Duma’s Financial Markets Committee, said a draft bill has already been finalised and is expected to be considered during the spring parliamentary session.
‘Repricing of Confidence in Monetary Policy Framework Itself’
According to Glassnode, the Long-Term Holder Supply Distribution Heatmap shows a cost-basis cluster between $93,000 and $109,000. It usually takes a decisive breakout above this range to open doors toward a new ATH.
Moreover, looking at the Short-Term Holder Cost Basis Distribution (CBD) Heatmap, Glassnode found that the recent $80,000–$95,000 consolidation “reflects a top-heavy cost-basis structure meeting renewed demand above $80,000.”
Meanwhile, Bitunix analysts say that in the short term, BTC should monitor the $91,031 level as key support, with $97,237 acting as the primary resistance zone.
They note that on 14 January, US President Donald Trump launched an attack on Federal Reserve Chair Jerome Powell. Powell has the support of several major central banks, including the European Central Bank, the Bank of England, and the Bank of Canada.
“This episode is not merely a personnel dispute, but a repricing of confidence in the monetary policy framework itself,” the analysts say. “For the crypto market, the core macro variables remain the duration of elevated interest rates and the credibility of policy institutions.”
They continue: “If concerns over central bank independence continue to widen—driving volatility in the dollar and real yields—crypto asset volatility is likely to increase. Conversely, if markets regain confidence that the policy path is not being politically distorted, BTC may re-enter a bullish rhythm following a period of structural consolidation. Crypto markets should remain highly attentive to how shifts in the macro narrative cascade into changes in overall risk appetite.”
Levels & Events to Watch Next
At the time of writing on Wednesday morning, BTC stood at $94,953. The coin started the day at the lowest point of $91,820. It relatively gradually appreciated to the intraday high of $95,804, before slightly correcting to the current price.
BTC remains green in the 7-day timeframe as well, having appreciated 3% over a week. It has been trading in the $89,799–$95,724 range.
Bitcoin Price Chart. Source: TradingView
In the near term, BTC will likely continue to trade between $80,000 and $96,000. Yet, a break above $98,000 could lead to $100,000, and a decisive breakout above that could open doors toward the $116,000-$120,000 level. Should it go red, we could see levels below $80,000 and $70,000.
Moreover, Ethereum is currently changing hands at $3,328. For the majority of the past 24 hours, it traded between the intraday low of $3,119 and $3,210. However, it then jumped to the intraday high of $3,350.
Over the past 7 days, ETH has gone up 2.7%. It moved between $3,068 and $3,350.
If ETH continues rising, it could see $3,450, after which the path may open for higher levels of $3,600 and $3,850. A firm breakout above this level could lead to ETH reclaiming the $4,000 zone. On the other hand, a drop could push the price back down towards $3,000, while stronger pressure would lead to the sub-$3,000 levels.
Notably, Standard Chartered has dubbed 2026 the “year of Ethereum”.
Moreover, the crypto market sentiment has finally reversed course and began increasing, away from the fear zone.
The crypto fear and greed index stands at 52 today, compared to 41 we’ve been seeing over the past few days.
Though still in the neutral territory, the metric no longer borders the fear zone and is approaching the greed zone, which it hasn’t seen since a brief spike in October 2025.
While the caution remains, it’s clear that optimism amongst market participants is increasing. It’s still unclear if this is a brief rise or a part of a longer-term trend.
Source: CoinMarketCap
ETFs Go Green
On Tuesday, the US BTC spot exchange-traded funds (ETFs) recorded a second straight day of positive flows, adding $753.73 million in total, the highest level since October. With this, the total net inflow increased to $57.27 billion.
Seven of the twelve ETFs posted inflows, and none recorded outflows. Fidelity was at the top, taking in $351.36 million.
It’s followed by Bitwise and BlackRock with $159.42 million and $126.27 million, respectively.
Source: SoSoValue
Moreover, the US ETH ETFs posted positive flows on 13 January as well, totalling $129.99 million. This is a significant jump compared to the minor inflows of the day prior. The latest amount increased the total net inflow to $12.57 billion.
Of the nine funds, five saw inflows, and none saw outflows again. The highest among these is BlackRock’s $53.31 million.
Grayscale is next with inflows of $39.35 million recorded on the same day.
Source: SoSoValue
Meanwhile, a recent Bitwise and VettaFi survey found that 32% of financial advisors allocated to crypto in client accounts in 2025. This is up from 22% in 2024, setting an all-time high for the series.
Advisors picked crypto equity ETFs as their top exposure for 2026, while their next choice was spot crypto ETFs at 16%.
Quick FAQ
- Did crypto move with stocks today?
The crypto market posted an increase over the past 24 hours. Meanwhile, the US stock market closed the Tuesday session lower. By the closing time on 13 January, the S&P 500 was down 0.19%, the Nasdaq-100 decreased by 0.18%, and the Dow Jones Industrial Average fell by 0.8%. TradFi investors were digesting consumer inflation data and the news of a Justice Department probe into Federal Reserve Chair Jerome Powell.
- Is this rally sustainable?
It is possible that we’ll watch crypto prices move in a relatively tight range for a while longer. Analysts are currently looking for signals that would confirm a potential longer-term upturn.
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