As the creator economy continues to reshape how culture and business intersect, one Los Angeles-based startup is quietly building the systems behind it. Beige AI, founded by Kawser Khan, has evolved from a small production experiment into a creative technology company supporting on-demand production, live events, and studio-based work.
Khan’s journey reflects the learning curve of a founder who built in public, adapted quickly, and grew alongside the company. In this conversation with TechBullion, he shares how Beige AI matured into a more focused organization and why transparency and trust shape how he leads.
Q: What originally inspired you to start Beige AI?
Kawser Khan:
I was eighteen and trying to shoot a music video, but finding reliable production help was way harder than it should have been. Everything was fragmented. You had to source people for every part of the process, and none of it was connected.
That experience made it clear there needed to be one system that brought everything together. That’s what Beige started as.
Q: How did you turn that idea into a real business?
Kawser Khan:
It started with me, a camera, and word of mouth. I was filming for artists, then small brands, and the demand kept growing.
As things scaled, we focused on speed and reliability. We built teams, added editors and producers, and opened studios. What began as a solution to a problem became a real production operation.
Q: The early years were fast-paced. What did you learn?
Kawser Khan:
Moving fast showed us what worked and what didn’t. Early on, we were reacting to demand. Over time, I learned the importance of stepping back and designing for where the company was going.
That shift changed how I think about growth. Clarity matters more than hustle if you want something to last.
Q: How would you describe Beige AI today?
Kawser Khan:
Beige AI is a creative technology company focused on high-impact content. We work across video production, live events, and post-production, helping brands, creators, and cultural organizations bring ideas to life.
A lot of our work happens around major events, brand activations, and entertainment projects where timing and quality both matter. We collaborate closely with brands, talent teams, and creative partners to make sure the work feels intentional and current.
Our network of studios and production locations also plays a big role. It gives teams more flexibility and makes it easier to move from idea to execution.
All of this lives inside one ecosystem that makes it easier to produce high-quality content at scale.
Q: What has traction looked like so far?
Kawser Khan:
We’ve supported over four thousand clients across entertainment, corporate, and lifestyle sectors. That includes brands like Google, Amazon, Chase, DHL, Rolls-Royce, OrangeTheory, and Passes.
We’ve also brought on Cedric the Entertainer as an advisor, which has helped deepen our reach in entertainment and culture. Today, Beige AI sits between global brands and emerging creative talent.
Q: How do technology and AI fit into the long-term strategy?
Kawser Khan:
Technology supports how we operate and helps our creatives create on a greater scale. We leverage AI in editing, coordination, and delivery so work moves faster and stays consistent as we grow.
It’s there to handle repetitive tasks, not replace creative judgment. That lets our teams stay focused on storytelling and execution.
Long term, it helps a small team operate at a much larger level without losing control of the work.
Q: What does transparency mean to you?
Kawser Khan:
Transparency is owning both wins and mistakes. When something goes wrong, being direct builds trust.
That honesty has shaped our relationships with clients, partners, and investors. I see transparency as a real advantage because it creates credibility and accountability.
Q: What does the next phase of expansion look like?
Kawser Khan:
We’re scaling nationally. That means more studios, a larger creative network, and deeper presence in major U.S. markets.
The goal is to make high-quality production easy to access, no matter the city. Beige AI is building toward that.
Q: What kind of culture are you building?
Kawser Khan:
Culture matters as the company grows. I want Beige AI to be collaborative, accountable, and thoughtful in how decisions get made.
Strong culture comes from clear communication and aligned expectations. If we get that right, everything else follows.
Q: What would you say to potential investors?
Kawser Khan:
Beige AI’s growth comes down to execution. We’ve proven demand, refined how we operate, and built systems that scale.
We’re not chasing trends. We’re building something durable that brands and creators can rely on long term. That’s the opportunity we’re focused on.
About Beige AI
Beige AI is a creative technology company headquartered in Los Angeles. The company works across video production and live events, supporting brands, creators, and cultural organizations as they bring ambitious ideas to life.
With a growing network of creatives, studios and physical production locations, Beige AI enables high-quality content creation across major markets, from real-time event coverage to cinematic edits and studio-driven campaigns. By combining thoughtful systems with hands-on creative execution, Beige AI helps teams move quickly at scale.
