Trump Media and Technology Group, the company behind Truth Social, has announced a digital token airdrop for shareholders of its DJT stock. The airdrop will occur on February 2, with shareholders holding at least one full share eligible for the tokens. The move is part of the company’s strategy to integrate blockchain technology into its ecosystem.
Trump Media revealed that the digital tokens will be issued to shareholders who are recorded as holding shares by February 2. These tokens will not represent any ownership in the company nor can they be traded for cash. Instead, the tokens will be used to reward shareholders with non-financial perks linked to Trump Media’s products. These products include Truth Social, the streaming platform Truth+, and the upcoming Truth Predict.
The company clarified that the tokens, minted by Crypto.com, will be held in custody until they are distributed. “These tokens will not be a security,” said Shannon Devine, a spokesperson for Trump Media. She emphasized that token holders should not expect profits from the company’s management. The tokens will only offer benefits like discounts and product access, with no direct financial value.
The distribution of the tokens will depend on the shareholder’s status. Only those who qualify as non-objecting beneficial owners (NOBOs) will receive the tokens without delay. Shareholders categorized as objecting beneficial owners (OBOs) may experience delays. Trump Media urges investors to confirm their NOBO status through their brokers or move their shares to a Direct Registration System (DRS) account.
Trump Media plans to continue issuing periodic rewards for eligible shareholders, with more details to be announced after the February 2 record date. CEO Devin Nunes stated that the token initiative would use Crypto.com’s infrastructure, which aligns with Securities and Exchange Commission (SEC) guidance to ensure transparency in the process.
The digital token initiative marks a step forward in Trump Media’s broader push into blockchain technology. The company aims to integrate blockchain into its media and fintech services, starting with Truth.Fi. Truth.Fi will feature “America First” investment products through a partnership with World Liberty Financial. By leveraging blockchain, Trump Media seeks to innovate in digital finance and media engagement.
Trump Media’s airdrop experiment with blockchain technology will likely set the stage for future developments in its platform offerings. The company has yet to release full details on the rewards that will accompany future airdrops but continues to build a digital ecosystem centered around its core products.
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