X Launches Starterpacks Feature to Help New Users Find Crypto Accounts

TLDR

• X is launching “Starterpacks” in a few weeks to help new users follow curated account lists based on interests like crypto and meme coin trading
• X head of product Nikita Bier says the platform compiled over 1,000 pre-made category packs after months of finding top accounts
• The feature addresses X’s account growth challenges since the platform relies on interest-based connections rather than contact syncing
• Posts containing “Bitcoin” on X dropped 32% in 2025 according to data shared by Bitcoin cypherpunk Jameson Lopp
• Bluesky and Meta’s Threads already launched similar starter pack features in 2024

Social media platform X is preparing to launch a new tool called Starterpacks that will help new users quickly find and follow groups of accounts based on their interests. The feature will go live in a few weeks according to X head of product Nikita Bier.

Bier announced the launch on Wednesday in a post on X. He said the company spent months finding and organizing top accounts across more than 1,000 different interest categories.

The Starterpacks feature covers topics including cryptocurrency, news, politics, fashion, technology, and business. Within the crypto category, users can choose from subcategories like meme coin trading, economics discussions, and software builders.

A video shared by Bier showed how the tool works. New users select their interests during signup and instantly follow curated lists of accounts in those areas. The process takes just seconds instead of requiring users to manually search for accounts.

Bier said X functions as an interest-based network rather than a contact-based one like Facebook. This makes it harder for new users to build a relevant feed. Power users often spend years finding accounts and building their timelines.

The launch comes as some parts of the crypto community on X appear to be seeing less activity. Bitcoin cypherpunk Jameson Lopp shared data on Tuesday from social media entrepreneur Jean-Christophe Gatuingt. The data showed posts containing the word “Bitcoin” fell 32% in 2025.

Growing Accounts on X

Earlier this week, Bier discussed why account growth is one of X’s biggest challenges. He said the real value of X comes when users move beyond the mainstream news timeline and explore their specific interests. The problem is that new users often struggle to find those niche communities.

Bier said X has been working on solving this problem for the past six months. The team has been testing different approaches each day to make it faster and easier for new accounts to find relevant content. Starterpacks represents the result of that work.

The feature includes categories for specific crypto interests. Users interested in meme coin trading can follow a pack of top accounts in that space. Those focused on Bitcoin development or economic theory can find packs tailored to those topics.

Similar Features on Other Platforms

X is not the first platform to introduce this type of feature. Decentralized social platform Bluesky launched its own “Starter Packs” in June 2024. Bluesky’s version lets users create and share custom lists of accounts around shared interests.

Meta’s Threads platform also started testing a similar tool in December 2024. Threads users can follow custom feeds created by other members of the platform. Both platforms launched their versions before X announced Starterpacks.

Bier said X’s version includes over 1,000 pre-made packs covering interests from mainstream topics to highly specific niches. The crypto category alone contains multiple subcategories designed to match different types of crypto users.

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