SolComms Appoints Hallie Greenberg as Senior Vice President of Performance Public Relations

The Award-Winning PR Agency Launches a Formal Affiliate Division, on the Heels of Experiencing 40 Percent YoY Growth and Promoting Ten Team Members

NEW YORK–(BUSINESS WIRE)–SolComms, an award-winning and high-energy public relations agency for startups and scale-ups across healthcare, consumer, and technology, today appointed Hallie Greenberg as Senior Vice President of Performance PR. In this newly created role, Greenberg is responsible for formalizing and scaling SolComms’ performance public relations division and approach, offering new affiliate marketing services to clients across the agency’s consumer, digital health, and technology practices. She will join the agency’s leadership team and report directly to founder and Chief Executive Officer, Bruno Solari.

“At SolComms, one of our mandates is to be fiercely collaborative partners,” said Solari. “Over the past few years, we’ve watched the worlds of public relations, influencer marketing, and affiliate marketing continue to merge. With Hallie on board, we are now able to push the boundaries of what public relations can achieve, driving more revenue and brand awareness for our clients.”

Greenberg brings 15 years of traditional public relations and affiliate marketing expertise to SolComms. More recently, she served as Vice President of Affiliate and PR at Power Digital Marketing for nearly 5 years, where she successfully married the PR and affiliate functions at the agency. In this role, she oversaw a team of 30 across several consumer brands including Thirdlove, Calpak, DIVA and more.

“I’m thrilled to join such a well-recognized and fast growing team at SolComms,” said Hallie Greenberg. “This is not only an exciting new chapter for me, but for the entire agency as we expand our service offerings to deliver results that directly impact our clients’ bottom lines while also creating opportunities for the team to continue growing in their careers.”

In addition to hiring Greenberg, SolComms recently promoted several team members. On the agency’s leadership team, Isabella Morreale has been elevated to Vice President of HealthTech; Kylee Kaetzel to Vice President of Consumer; Elizabeth Snyder to Associate Vice President of Digital Health; and Natalie Valicenti to Associate Vice President of Operations. Additionally, Olivia Sepulveda has been promoted to Associate Director of Consumer, Hanna Refvik to Associate Director of Digital Health; Jess Bryant to Senior Account Manager of Digital Health; Evan Scarduffa to Senior Account Executive of HealthTech; Cameron Quigley to Senior Account Executive of Corporate and Technology; and Claire Mansour to Junior Account Executive of Consumer.

Launching a Performance PR division and promoting team members comes on the heels of a banner year for SolComms, experiencing 40 percent year-over-year revenue growth. In 2025, SolComms’ headcount grew by 46 percent as it launched new divisions, including Corporate and Technology to service a range of B2B and B2C startups, as well as an influencer marketing division working across direct-to-consumer brands and telehealth platforms.

About SolComms:

SolComms is an award-winning integrated communications agency for startups and scale-ups at the intersection of corporate and consumer. Based in New York, the agency launched in 2023 and takes a human-first approach, prioritizing results, mentorship, and fierce collaboration. This approach had led SolComms to become the agency of record for cutting-edge companies across healthcare, consumer, and technology verticals, including Atropos Health, Suki, Baked by Melissa, Bogg, Naturepedic, Teal Health, Dutch, and Wisp, among others, while catapulting these companies and their executives into relevancy. Visit https://www.solcomms.co/ or SolComms’ Instagram and LinkedIn for more information.

Contacts

Media Contact
Natalie Valicenti

401.413.4192

natalie@solcomms.co