Morgan Stanley Taps Amy Oldenburg to Coordinate Firmwide Crypto Strategy

• Morgan Stanley has also said it has plans to provide cryptocurrency trading on its E-Trade platform in the first six months of 2026.
• A Global Investment Committee report mentioned cryptocurrency as risky and advised an allotment of around 2% to 4%, relying on risk appetite. 

Morgan Stanley has made a new role for better coordination of its digital-asset strategy, knocking out prolonged official Amy Oldenburg as the bank intensifies its push into crypto. 

Bloomberg also reported that an internal memo was sent on January 26 by co-presidents Andy Saperstein and Dan Simkowitz mentioning that Oldenburg will sit within a firm-wide strategy and execution effort. 

The appointment is made amid the shift of the bank from offering access to crypto products to making a more firm toolkit. At the beginning of this month, Morgan Stanley Investment Management filed preliminary registration statements for exchange-traded products associated with Bitcoin and Solana, a clear indication that it needs a bigger foothold in regulated crypto exposure. 

The Further Plans To Widen 

The filings have also come as US rules revolving around the crypto market continue to evolve and have somehow captivated more traditional finance companies into the sector. Reuters mentioned that the ETF push by Morgan Stanley is a part of a wider trend of banks inclining towards digital assets under President Donald Trump’s administration. 

Talking about the brokerage side, Morgan Stanley has also said it has plans to provide cryptocurrency trading on its E-Trade platform in the first six months of 2026, leveraging Zerohash for digital-asset infrastructure, with BTC, ETH and SOL among the initial tokens. 

Within the boundaries of wealth management, the bank has initiated putting guardrails around how clients approach the asset class. A Global Investment Committee report mentioned cryptocurrency as risky and advised an allotment of around 2% to 4%, relying on risk appetite, while comparing Bitcoin to “digital gold”.

The new remit of Oldenburg associates those strands together, providing Morgan Stanley a single senior point person to line up product development, collaborations and execution as crypto moves further into mainstream markets. 

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