Gemini Exits UK, EU, and Australia as Workforce Shrinks by 25%

Gemini exits UK, EU, and Australia markets while cutting staff by 25%, citing AI efficiency, higher costs, and renewed United States focus.

Gemini announced a major strategic shift on Thursday, confirming exits from the UK, EU, and Australia markets. Meanwhile, the crypto exchange cut its workforce by 25% (affecting almost 200 employees). Accordingly, the company mentioned artificial intelligence adoption and lack of demand overseas as key drivers.

Gemini Narrows Global Footprint Amid AI-Driven Restructuring

Gemini said that fast-developing artificial intelligence has changed internal workflows. Previously, top engineers produced around 10x productivity but according to AI, it increased output closer to 100x. Therefore, management said smaller teams are now able to get faster execution with less resources.

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In addition, Gemini has revealed that its workforce peaked at around 1,100 employees in 2022. However, as late as 2025, staff levels had fallen to almost half this figure. Now, the latest reduction brings overall headcounts in line with updated operational priorities.

At the same time, Gemini had underlined growing complexity of international operations. The exchange highlighted the increased regulations and increase in compliance costs in the UK, EU, and Australia. As a result, leadership stated that demand in those areas did not warrant further expansion.

Gemini also provided a detailed timeline for the market exit process. From March 5th 2026, impacted accounts will enter a withdrawal-only mode, during which no deposits/trades will be executed. Later, by April 6th, 2026, all services in these regions will completely shut down.

In order to service customers, Gemini partnered with eToro to handle asset transfers. As a result, there is less disruption to holdings as users may move them with fewer disruptions during the transition. The exchange said customer updates will continue up through the wind-down period.

Gemini Shifts Focus Toward Prediction Markets and United States Growth

Meanwhile, Gemini had an emphasis on renewed focus on the United States market. The company said America has the world’s best capital markets and greater crypto liquidity. Therefore, the future of investment will be focused on domestic operations and streamlined execution.

This strategy focuses on Gemini Predictions, which are being launched during December 2025. Since launch, over 10 000 users have traded over $24m on the platform. Management believes prediction markets may compete with traditional capital markets in scale and influence.

Furthermore, Gemini wrote about the idea of prediction markets as a “truth machine” that is driven by the intelligence of the crowd. The exchange is working to obtain licenses to increase the reach of the platform. As such, predictions are expected to become a core feature in the broader application of Gemini.

Of particular note, the restructuring comes after Gemini’s Nasdaq IPO in September 2025. After listing, there were notable drawdowns in the company shares during the volatile crypto conditions. Therefore, leadership commented that a tighter focus is needed to accelerate profitability.

Ultimately, Gemini is seeking to simplify, consolidate and accelerate its business model. Executives stressed the fact that AI-driven automation facilitates efficiency with less overhead. Accordingly, the company believes that a leaner structure creates a stronger long-term competitiveness and market resilience.

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