Tron Inc. has increased its TRX token holdings as part of an ongoing treasury strategy, purchasing over 175,000 tokens during a broad market downturn. The move reflects the company’s sustained commitment to building its native asset position as other major cryptocurrencies face sharper declines.
Founder Justin Sun publicly supported the strategy, posting “Keep going” on X. The accumulation came as the crypto market saw an 8% drop in total value in just 24 hours.
According to data shared by the company, Tron Inc. recently acquired 175,507 TRX tokens at an average price of $0.28. This raised its total holdings to around 680.7 million tokens, now valued at approximately $540 million.
The purchase was made during a period of broader market weakness, which Tron used as a buying opportunity.
This latest move aligns with previous purchases and confirms Tron Inc.’s ongoing strategy of accumulating TRX to support long-term value creation. The company has framed these transactions as part of a structured treasury plan, rather than opportunistic trading.
TRX has shown resilience during recent market volatility. Year-to-date, the token is down only 1.3%, compared to Bitcoin’s nearly 19% decline.
This relative strength has made TRX a candidate for accumulation, especially during a period when many digital assets are under pressure.
The TRX price has dropped from a 2024 high of $0.45 to around $0.28. Despite this pullback, trading volume rose 16% to $887 million during the most recent market dip, suggesting active participation and liquidity for large-scale purchases like Tron’s.
Tron Inc.’s growing TRX treasury adds a layer of stability for the token but also brings risk. The company holds a large portion of TRX, and in the event of a deeper liquidity crisis, it could face pressure to sell assets. This scenario would directly challenge the treasury strategy and could trigger broader market reactions.
Justin Sun’s public backing of the strategy signals confidence. However, the sustainability of this approach depends on continued accumulation and stable market conditions. If the program were paused or reversed, it could be perceived as a shift in the company’s outlook.
The accumulation also comes as Tron’s leadership remains under legal scrutiny. Justin Sun continues to face an ongoing but stalled lawsuit with the U.S. Securities and Exchange Commission. Despite this, the company’s treasury actions and Sun’s engagement suggest the focus remains on positioning TRX as a defensively structured digital asset.
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