True Value turns February into a month of love, fortune, flavor, and big wins

Editor’s note: This press release is sponsored by True Value and was handled by BrandRap, the sales and marketing arm of Rappler. No member of the news and editorial team participated in the publishing of this piece.

February is shaping up to be more than just a season of hearts and red envelopes. This year, True Value Philippines is transforming the month into a full lifestyle celebration—bringing together Valentine’s romance, Chinese New Year fortune, immersive brand experiences, and one of its biggest sales moments of the year.

With a lineup of events running from mid to late February, shoppers can expect exclusive rewards, premium brand deals, and in-store experiences that go beyond the usual shopping trip.

Love and fortune: When Valentine’s meets Chinese New Year

From February 13 to 17, True Value invites customers to celebrate love and luck at the same time through Love and Fortune, a special in-store activation inspired by Valentine’s Day and Chinese New Year traditions.

Customers who make a minimum single-receipt purchase of ₱5,000 will receive a fortune cookie—each containing a surprise that could range from free items to True Value gift cards. It’s a simple yet delightful experience designed to add a sense of anticipation and joy to every purchase, turning shopping into a moment of discovery.

The Love and Fortune activation will be available at select branches nationwide, including Shangri-La Plaza, Robinsons Magnolia, Alabang Town Center, Manila Bay, UP Town Center, Robinsons Place Cebu, and Ayala Malls Abreeza — giving more shoppers the chance to welcome both love and prosperity into their homes.

Date night to remember: A Valentine’s e-raffle for Go Rewards members

True Value continues the Valentine’s celebration beyond February 14 with a special Valentine’s E-Raffle running from February 13 to 28. Open to customers who shop using their Go Rewards Card, the raffle gives couples the chance to win a unique and cozy movie date experience.

Three lucky couples will each receive P2,000 worth of cinema gift cards and enjoy an exclusive Tempur Cinema experience at Uptown Mall, Uptown Bonifacio — a premium way to watch a movie in ultimate comfort. Winners will be officially announced on March 13, giving couples something exciting to look forward to even after Valentine’s Day.

Adding to the rewards, Go Rewards members who shop from February 13 to 15 can earn up to 1,500 Go Rewards points, making the season of love even more rewarding for loyal customers.

FIZZ AND FLAIR: A lifestyle event where flavor meets flair

After Valentine’s Day, the celebration continues with FIZZ AND FLAIR, a three-day lifestyle event happening from February 20 to 22 at True Value, EDSA Shangri-La – Main Wing.

Designed as a post-Valentine’s hangout, FIZZ AND FLAIR brings together drinks, food, music, and exclusive shopping deals in a vibrant, social setting. Whether shoppers are spending time with friends, going on a casual date, or simply treating themselves.

During the event, customers can enjoy special offers on sought-after premium brands such as Dyson, Ninja, Nespresso, Cuisinart, Oster, and Nutribullet. The atmosphere is designed to feel more like a lifestyle fair than a traditional retail sale—where browsing, tasting, and discovering new products all happen at once.

For Go Rewards members, the experience becomes even more rewarding. Customers who spend P10,000 using Go Rewards during FIZZ AND FLAIR will receive a free Corona glass with free beer, adding a celebratory touch to the shopping experience.

Deal drop weekend

True Value caps off the month with Deal Drop Weekend, running from February 27 to March 1—its first-ever three-day nationwide weekend sale.

During this period, shoppers can enjoy up to 70% off on premium brands, alongside free food, interactive booth activities, and exclusive in-store experiences across participating branches. Designed as a high-energy shopping weekend, Deal Drop Weekend rewards customers for showing up, exploring, and engaging with True Value’s wide selection of lifestyle and home essentials.

Adding even more value for digital shoppers, all GoTyme users who make a minimum purchase of P3,000 using the GoTyme app or GoTyme card will receive a FREE GoTyme umbrella, while supplies last.

To make the finale even bigger, one top spender nationwide will take home an additional P100,000 True Value shopping spree, turning one weekend of shopping into a major win.

A February to remember at True Value

With a carefully curated mix of festive activations, exclusive rewards, and experiential retail events, True Value is redefining how customers celebrate February. From welcoming fortune and love to enjoying immersive lifestyle moments and massive deals, this month proves that shopping at True Value is about more than just purchases—it’s about experiences worth sharing. – Rappler.com