Kaito and Polymarket have launched ‘Attention Markets’, merging attention measurement technology with prediction market infrastructure to track cultural narratives.
Kaito and Polymarket have launched ‘Attention Markets’, an initiative that combines Kaito’s attention measurement technology with Polymarket’s prediction market infrastructure.
These markets aim to capture the dynamics of cultural narratives and emerging trends. Prediction market trading volumes have experienced a remarkable surge, growing 850% year-over-year and reaching $6.2 billion in weekly volume as of January 2026. This growth underscores the increasing relevance and influence of prediction markets in capturing collective beliefs and trends.
“As information becomes abundant, attention becomes the scarce resource. Attention Markets represent a new category within prediction markets—one that captures the dynamics of what people are paying attention to, how narratives form, and where relevance is moving next,” said Yu Hu, founder & CEO of Kaito.
A Polymarket spokesperson further elaborated on the partnership: “Polymarket has always been about turning collective beliefs into market signals. Partnering with Kaito allows us to apply that same market logic to attention itself, unlocking new ways for markets to reflect culture, trends, and shifts in public focus.”
Attention Markets will span various verticals, including AI, finance, and entertainment, and be offered on both the Polymarket and Kaito platforms.
This article was generated with the assistance of AI workflows.
Source: https://thedefiant.io/news/defi/kaito-and-polymarket-unveil-attention-markets
