New York Life Launches Golden Futures Awards and Scholarships to Strengthen Financial Confidence Across Generations

New platform commits $380,000 to support passion, learning and opportunity for children and teens nationwide

NEW YORK–(BUSINESS WIRE)–New York Life today announced the launch of Golden Futures, a new platform designed to support families at critical moments when passions take shape, learning accelerates and futures begin to feel possible. Encompassing the Golden Futures Awards for children ages 5-16 and the Golden Futures Scholarship Program for current high school juniors and seniors, the initiative reinforces New York Life’s commitment to being a trusted partner for families.

“Golden Futures represents our belief that progress happens together and families, communities and New York Life each play a role in supporting young people’s journeys,” said Lisa Thomsen, CVP, head of Digital Marketing and Sponsorships, New York Life. “This platform meets young people where they are, celebrating early passions and equipping students with both financial education and scholarship support.”

Golden Futures Awards: Supporting Early Passions
The Golden Futures Awards recognize that every passion starts somewhere. Parents and guardians can nominate children ages 5-16 by sharing a photo or video that captures their child’s interests, a written description of the child’s aspirations and how a Golden Futures Award would help fuel their curiosity, creativity and confidence.

Approved submissions are featured in an online gallery where family, friends and community members can show support through voting. From these entries, 100 children nationwide will each receive a $1,000 award to continue pursuing their passions.

Golden Futures Scholarship Program: Building Financial Confidence Through Learning
Financial confidence starts with knowledge. The Golden Futures Scholarship Program supports high school juniors and seniors by acknowledging students who take steps today toward a stronger financial future.

Students complete interactive financial literacy modules covering essential topics such as budgeting, saving and credit management, then apply for scholarships of $10,000 or $20,000 to support their post-secondary education. Twenty scholarships totaling $280,000 will be awarded to students nationwide. Awards are distributed based on academic achievement, personal goals and essay responses, and can be used at accredited two- or four-year colleges, universities, or trade and vocational schools.

How to Participate
Families can learn more and apply here.

Building on a Commitment to Families
Golden Futures builds on New York Life’s award-winning Financial Empowerment Scholarship, announced in 2025, which awarded scholarships supporting students’ post-secondary education expenses and long-term financial literacy. The expanded Golden Futures platform broadens this commitment by reaching younger children and their families while maintaining robust support for high school students preparing for college and career.

ABOUT NEW YORK LIFE
New York Life Insurance Company (www.newyorklife.com), a Fortune 100 company founded in 1845, is the largest¹ mutual life insurance company in the United States and one of the largest life insurers in the world. Headquartered in New York City, New York Life’s family of companies offers life insurance and other solutions. New York Life has the highest financial strength ratings currently awarded to any U.S. life insurer from all four of the major credit rating agencies.²

¹ Based on revenue as reported by “Fortune 500 ranked within Industries, Insurance: Life, Health (Mutual),” Fortune magazine, 9/30/2025. For methodology, please see https://fortune.com/company/new-york-life-insurance/.
² Individual independent rating agency commentary as of 10/28/2025: A.M. Best (A++), Fitch (AAA), Moody’s Investors Service (Aa1), Standard & Poor’s (AA+).

Contacts

Sara Sefcovic
New York Life
(212) 576-4499
Sara_M_Sefcovic@newyorklife.com