The new program established by Franklin Templeton and Binance solves a persistent issue which large cryptocurrency traders face because they cannot use their funds for trading on exchanges while their assets will remain locked on these platforms.
The initiative allows institutional clients to use tokenized shares of Franklin Templeton’s money market funds as collateral on Binance. The company issues these shares through its Benji platform, yet the company keeps the actual assets in secure custody outside the trading platform.
Clients use a custodian to pledge their tokenized fund shares instead of sending cash or cryptocurrency directly to Binance. The exchange uses Binance to display the value of the pledged assets throughout its trading platform. This gives traders the ability to execute positions while their core assets stay outside the exchange.
The structure targets a major concern that intensified after multiple exchange failures in recent years. The institutions developed a heightened sense of danger regarding their counterparties and the risks associated with keeping substantial funds on centralized systems.
The new model maintains asset protection through off-exchange storage which enables users to maintain access to their active cash resources.
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The custody and settlement layer of the program is managed by Ceffu which serves as Binance’s institutional custody partner. Ceffu holds the tokenized fund shares in regulated custody while still allowing them to function as active trading collateral.
The approach produces two advantages. The first advantage decreases both custody expenses and counterparty risk. The second advantage lets pledged assets generate yield while idle balance assets remain inactive on exchanges. The process enables capital efficiency to rise while simultaneously decreasing risk.
The move enhances Binance’s attraction to institutional traders who want to conduct their business operations through safer and more capital-efficient methods. The exchange establishes itself as the primary hub for the emerging trend that combines tokenized real-world assets with compliant financial systems.
The program fits into a broader trend among asset managers and banks. Many asset managers and banks choose to modify their current cash and liquidity products instead of launching completely new cryptocurrency-based funds.
Franklin Templeton has already been updating its money market funds to support on-chain settlement, including structures designed to align with U.S. stablecoin reserve requirements. The development creates a pathway for conventional financial systems to connect with digital token markets.
United States regulatory authorities show signs of increased approval toward crypto-related activities. SEC Commissioner Mark Uyeda stated that regulatory bodies need to prevent their actions from establishing “unnecessary roadblocks” which would hinder the progress of tokenization from becoming a practical technology.
Binance and Franklin Templeton combine their resources to create a new system which unites three financial concepts yield and safety and liquidity. The approach will create a new industry standard for institutional capital deployment in crypto which uses off-exchange collateral as its primary method instead of treating it as an uncommon practice.
Also Read: Binance Bolsters SAFU with Massive $300M Bitcoin Buy Amid Market Turmoil

