Express Introduces “The Expressionists”

A New Community of Style Icons Bringing #DressToExpress to Life

COLUMBUS, Ohio–(BUSINESS WIRE)–Express introduces The Expressionists, a new social-first community built to celebrate modern self-expression and confident style. The Expressionists are a curated collective of cultural voices, from emerging creators to established tastemakers. Stylists, athletes, creators, customers and Express employees come together through a shared love of fashion and distinct personal style.

The Expressionists represent how Express shows up in the moments that matter. The program spans high-impact talent partnerships, elevated fashion moments and community-driven storytelling. The launch kicked off during football’s biggest weekend with Detroit running back Jahmyr Gibbs and model Nicole Anderson, alongside Kansas City wide receiver, Hollywood Brown. Campaign favorites Barbara Palvin and Dylan Sprouse also joined, all styled in spring Express looks.

To celebrate New York Fashion Week, Express teamed up with Future’s leading fashion and lifestyle destination Who What Wear on an in-person Styling Suite in New York City. The immersive experience brings together influencers and media to preview the Express spring collection. Guests include Ciara Miller, Venita Aspen, Carl Radke, Andrea Denver, Sonya Esman, Natalie Lim Suarez and more. All were styled head-to-toe in the new spring collection – including the Editor Collection, Modern Tech suiting, fashion dresses, elevated tops, and denim – creating standout looks for their Fashion Week moments.

Rooted in community and powered by creativity, The Expressionists show how Express fits into modern life. From workdays to weekends, travel to special occasions, each member brings their own lens to key product stories. The program connects talent partnerships, customer content and employee voices into a dynamic ecosystem of inspiration across social and beyond.

“Our community has always been at the center of everything we do at Express,” said Joe Berean, SVP of Marketing & Creative at Express. “The Expressionists celebrate the people who bring our clothes to life every day. Their creativity makes the brand feel personal, relevant and of the moment.”

Launching in Spring 2026, The Expressionists will roll out across social platforms, digital experiences and IRL activations, delivering a steady stream of outfit inspiration, styling guidance and community-led moments. Express will continue to expand through social commerce, including livestream shopping, future commerce integrations, in-store events and digital shop-in-shop experiences – making it easier than ever to discover, shop and #DressToExpress.

About Express

Express is a multichannel apparel brand dedicated to creating confidence and inspiring self-expression. Since its launch in 1980, the brand has embraced a design philosophy rooted in modern, confident and effortless style. Whether dressing for work, everyday or special occasions, Express ensures you look and feel your best, wherever life takes you.

The Company operates over 400 retail and outlet stores in the United States and Puerto Rico, the express.com online store and the Express mobile app.

Contacts

EXPRESS
Rebekah Margulis
SHADOW: RMargulis@weareshadow.com

Lauren Foster
EXPRESS: LFoster@express.com