THE LEGO GROUP SHOWCASES LATEST INNOVATIONS AT TOY FAIR® 2026, LED BY LEGO® SMART PLAY™ AND MULTIPLE REVEALS ACROSS FAN-FAVORITE THEMES INCLUDING LEGO STAR WARS™

The 2026 portfolio unveils new sets and building experiences designed for every fan at Booth #1335

NEW YORK, Feb. 14, 2026 /PRNewswire/ — Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology supercharged by kid imagination, making inventive storytelling even more engaging—no phone, app or screens required.

Further, the brand unveils four new sets including the LEGO Ideas Peanuts: Snoopy’s Doghouse set, LEGO DUPLO® 3in1 Creative Ramps with Vehicles set, LEGO NINJAGO® X-1 Ninja Charger 15th Anniversary set and LEGO Star Wars Grogu (Mandalorian Apprentice) set.

From February 14 to 17, attendees can discover interactive innovations and highlights from the full year portfolio at booth #1335 at the Jacob K. Javits Convention Center.

“LEGO SMART Play is a giant leap forward in our 90+ year history and the start of an incredible new chapter for the LEGO brand,” said Jared Carr, President, Americas Market Group, the LEGO Group. “The development of LEGO SMART Play represents years of listening to kids and families, inspiring us to develop a responsive platform activated by their imagination and creativity. In 2026, we’re sharing an exciting vision for the future of play and it’s awesome to finally put LEGO SMART Play in people’s hands.”

LEGO SMART Play: Interactive Building Comes to Life

At Toy Fair 2026, the complete collection of LEGO Star Wars sets with LEGO SMART Play technology are being shown for the first time in the US. LEGO SMART Play delivers open-ended physical play through responsive technology that reacts in real time—letting kids build, interact and create their own stories as their creations play back. At the heart of this innovation is the LEGO SMART Brick, powered by a custom-made chip smaller than a standard LEGO stud and featuring more than 20 patented world firsts. Combined with LEGO SMART Tags and LEGO SMART Minifigures, these elements create responsive play experiences, all while remaining compatible with the existing LEGO System in Play. 

The eight LEGO Star Wars sets compatible with LEGO SMART Play technology are available for purchase on March 1, 2026 at LEGO.com, LEGO Stores and select retailers, and are now available for pre-order on LEGO.com/smart-play.

All-In-One (SMART Brick included):

• LEGO Star Wars SMART Play: Luke’s Red Five X-wing set ($89.99)
• LEGO Star Wars SMART Play: Darth Vader’s TIE Fighter set ($69.99)
• LEGO Star Wars SMART Play: Throne Room Duel & A-wing set ($159.99)

SMART Play Compatible (SMART Brick not included):

• LEGO Star Wars SMART Play: Luke’s Landspeeder set ($39.99)
• LEGO Star Wars SMART Play: AT-ST Attack on Endor set ($49.99)
• LEGO Star Wars SMART Play: Yoda’s Hut and Jedi Training set ($69.99)
• LEGO Star Wars SMART Play: Mos Eisley Cantina set ($79.99)
• LEGO Star Wars SMART Play: Millennium Falcon set ($99.99)

Reveals Showcase the Breadth of the 2026 Portfolio

The four new sets that the LEGO Group is also debuting are geared towards toddlers, kids and adult builders and span beloved characters, creative play experiences and milestone anniversaries:

• LEGO Ideas Peanuts: Snoopy’s Doghouse set ($89.99)
  • The newest LEGO Ideas set is the ultimate tribute to Snoopy and offers fans a new way to show their love for the iconic dog who has been capturing hearts for over 75 years. Paying tribute to the world-famous beagle, the buildable display model captures the timeless charm of Snoopy in multiple ways. This 964-piece set allows builders to create a heart-warming Snoopy campfire scene, with Snoopy and Woodstock toasting marshmallows together on an open campfire and under a starry sky. Available for pre-order from February 14 and to purchase from June 1 from LEGO.com and LEGO stores.
• LEGO DUPLO 3in1 Creative Ramps with Vehicles set ($69.99)
  • For the first time, the LEGO DUPLO product line presents an action-packed play proposition with ramps for vehicles. This innovative 111-piece set includes two race cars and bricks that rebuild into three different sets of ramps, helping develop fine motor skills, color recognition, problem solving, emotional intelligence and perseverance. The set aligns with the LEGO DUPLO system in play, working with multiple LEGO DUPLO cars from the assortment for extended play value. Available to purchase on June 1 from LEGO.com and LEGO stores.
• LEGO NINJAGO X-1 Ninja Charger 15th Anniversary set ($89.99)
  • Revealed in celebration of the 15^th anniversary of the LEGO NINJAGO TV show, the 2in1 X-1 Ninja Charger is a remake of the original X-1 Ninja Charger (70727), tapping into nostalgia for fans ages 14 and up. The set is perfect for recreating action-packed show scenes; lift the car’s hood to shoot out a motorcycle complete with moving wheels. It comes with three LEGO Minifigures, including an exclusive 15^th anniversary Elemental Master of Shadow Minifigure — the final LEGO NINJAGO Minifigure to collect from the 15^th anniversary collection. Available to purchase on August 1 from LEGO.com and LEGO stores.
• LEGO Star Wars Grogu (Mandalorian Apprentice) set ($129.99)
  • Inspired by the upcoming theatrical release of The Mandalorian & Grogu, this redesigned brick-built model of the beloved Grogu features beskar armor, a satchel and a training gauntlet weapon as seen in the movie. The highly detailed character has a lever operated head, poseable ears and arms and includes a printed information plaque and a figure of Grogu with a new body element. The set launches April 26, 2026 at LEGO and Walmart stores (available for pre-order on Walmart.com beginning February 14), and joins five additional sets from The Mandalorian & Grogu theatrical collection that were revealed on February 12 at the Star Wars Most Wanted event in New York City.
    • LEGO Star Wars AT-RT Attack set ($44.99)
    • LEGO Star Wars Anzellan Starship set ($74.99)
      • Available for pre-order on LEGO.com beginning February 13
    • LEGO Star Wars The Razor Crest set ($149.99)
      • Available for pre-order on LEGO.com beginning February 13
    • LEGO Star Wars New Republic X-Wing Starfighter set ($69.99)
      • Available for pre-order on LEGO.com beginning February 13
• LEGO Star Wars The Mandalorian and Grogu: Allies & Villains set ($39.99)

Rounding out the LEGO Group’s on-site portfolio, the company will also display new building sets across themes including new LEGO Friends sets with a focus on animals as well as LEGO Botanicals Collection, LEGO Disney, LEGO Technic, LEGO Icons, LEGO Creator 3in1 and more.

More Information

All products on display at the show, including first-time reveals, can be found at LEGO.com. To further stay up to date on the latest and greatest LEGO sets, all fans of the LEGO brand in the US can further make use of the new LEGO Insiders App, now available for download on both the App Store and Google Play as of January 21, 2026. With the app, LEGO Insiders can make the most of their membership – earning points, redeeming rewards and accessing exclusive discounts, all with LEGO Insiders benefits right at their fingertips. 

For more information on the LEGO Group activities at Toy Fair February 14 to 17, 2026, contact press@america.LEGO.com.

About the LEGO Group

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg Godt, which mean “Play Well.”

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com.

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

About Peanuts:

The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.

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SOURCE The LEGO Group