Australia Post Introduces DigiStamp Blending Physical and Digital Collecting

Australia Post has unveiled its first DigiStamp, a new type of collectible that combines a traditional physical postage stamp with a digital token accessed through a QR code. The initiative represents a notable evolution in the organization’s long-standing stamp program, signaling a move toward digital verification while preserving physical collecting traditions.

The DigiStamp has been introduced alongside Australia Post’s annual Lunar New Year stamps and collectibles range, which for the current year centers on the Year of the Horse. As with previous Lunar New Year releases, the physical stamps are available through participating Post Offices and via the organization’s online store. The DigiStamp format adds a digital layer to this established program, expanding how collectors can interact with postal memorabilia.

How the DigiStamp Format Works

Each DigiStamp consists of a conventional stamp mounted on a collectible card. On the reverse side of the card, a QR code allows purchasers to activate a corresponding digital collectible. Once scanned, the code triggers the creation of a unique digital token that is recorded on a blockchain, providing verifiable proof of authenticity and ownership.

Following activation, the digital component becomes visible online as an individual collectible linked to the physical stamp. Australia Post has designed the process to be accessible, as no dedicated application or digital wallet is required to view or activate the token. This approach lowers barriers for collectors who may be unfamiliar with blockchain technology while still offering digital verification.

The DigiStamps are priced at $15 each, and collectors have been given the option to register their interest prior to the official release. According to the release details, sales are planned through both in-store locations and online channels.

Limited Designs and Collectible Variants

The launch includes three horse-themed designs: Plum Blossom Fire Horse, Fire Lantern Horse, and Longevity Knot Fire Horse. Each design includes a limited run of 100 special DigiStamps. These rare versions are randomly packaged, meaning buyers will not know whether they have received a special edition until after purchase.

The broader Lunar New Year stamps and collectibles range was designed by Sydney-based artist Chrissy Lau. Australia Post has a history of collaborating with artists for themed stamp issues, using these annual releases to celebrate cultural traditions and artistic expression.

A Milestone in a Long Collecting Tradition

Australia Post has described the DigiStamp introduction as a milestone in its 216-year history. The organization has positioned the initiative as a response to changing collector expectations and evolving forms of engagement. By pairing a physical item that can be displayed or stored traditionally with a digitally verifiable token, the DigiStamp format aims to bridge established and emerging collecting practices.

The use of blockchain technology places DigiStamps within a wider category of digitally authenticated collectibles that have gained traction in sectors such as sports, art, and entertainment. While Australia Post has not disclosed technical details about the blockchain infrastructure or identified any external technology partners, the focus has remained on the user experience rather than the underlying system.

Appealing to New and Established Collectors

According to Kayla Le Cornu, General Manager of Retail Product and Supply Chain at Australia Post, stamp collecting has historically reflected the spirit of each era. She indicated that the DigiStamp initiative aligns with this tradition by integrating digital innovation into a centuries-old practice. The goal, she explained, is to modernize the collecting experience while respecting its heritage.

She also noted that the release is intended to resonate with long-time philatelists as well as newer audiences who expect digital interaction to complement physical ownership. By reimagining how collecting can function today, Australia Post aims to encourage a new generation to engage with stamps while offering existing collectors additional ways to participate.

Part of a Broader Collectibles Strategy

The DigiStamp forms part of Australia Post’s wider collectibles business, which includes limited-edition stamp issues, themed merchandise, and philatelic accessories. These products are distributed through a national retail network of more than 4,000 Post Offices, as well as online.

While the Lunar New Year stamp range is already available, DigiStamps are scheduled to go on sale in March. The launch underscores Australia Post’s effort to adapt its collectibles strategy to a digital age, blending physical craftsmanship with emerging technologies to redefine how postal memorabilia can be collected and valued.

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