Pump.fun rolls out Cashback Coins feature in response to talks about how some token deployers don't deserve fees

Pump.fun has been making moves to get public opinion out of the dumps and the enterprise just launched its latest initiative — the Cashback Coins feature, which is supposed to address talk of how some token deployers don’t deserve to claim creator fees. 

With the mechanism, users are given the ability to decide whether a token truly deserves Creator Fees or whether it makes more sense to reward the traders of the token.

In the post sharing the new development, Pump.fun insisted that Creator Fees are a net positive for helping teams, creators & founders grow & succeed. 

“However, many tokens achieve success without a team or project lead, thereby disproportionately rewarding token deployers who don’t deserve the fees,” the post reads. “Now, traders can choose to engage with tokens they feel the most aligned with, ultimately letting the market decide who gets rewarded and where the bar is set.” 

How the cashback feature works 

The way it works is simple; coin creators are now mandated to choose between Trader Cashback or Creator Fees before launch. Cashback Coins directs all the Creator Fees to the traders, and once launched, the decision will remain unchanged forever. 

This means that, unlike Creator Fee coins, Cashback Coins will not support CTOs. However, Cashback Coins will forever reward their respective traders & holders. Creator Fee coins are similarly locked forever.

It should be noted that this new initiative will only be applicable to new coins, rather than already deployed projects. 

Pump.fun’s redemption arc 

Since Pump.fun became active, tokenization has skyrocketed, and so has the failure rate of tokenized projects. According to a January report from Coingecko, 11.6 million cryptocurrency projects failed in 2025, the highest number of failures recorded in a single year. 

Those failures account for 86.3% of all project closures between 2021 and 2025. The report also stated that the drop in token survivability may be linked to overall market volatility throughout the year. However, there was no doubt about the fact that meme coins were affected the most as low-effort tokens launched on platforms like Pump.fun dominated new listings.

Pump.fun has been working hard to resist accusations of being an extractive machine. In response to the criticisms, the team has made a number of iterations to the Pump.fun product, and the Cashback Coins feature is the latest development. 

It seemed to work at first, but at the start of this year, the platform’s cofounder, Alon, openly admitted that the first iteration of the dynamic first system was doing more harm than good. 

Alon claimed it was encouraging the creation of low-risk tokens over trading, which posed a risk to long-term liquidity. It was replaced with a more market-driven approach that required traders to decide on fee applicability. 

In the same January, the platform rolled out fee sharing and controls, which allowed creators to split fees across up to 10 wallets, with transferable ownership and better tools for teams/CTO admins.  

The team has also been working hard on the mobile UX, while introducing features such as the movers feed, one-click trading and price alerts to encourage usage and keep things fun and accessible. 

Still no airdrop though 

Amid the recent developments from the Pump.fun platform, there hasn’t been much about the $PUMP airdrop. 

The airdrop was one of the platform’s main draws for users, but while the $PUMP token has been launched, there is barely any news about an upcoming airdrop. All the community has to go on are the teasers from 2024 and 2025 from the cofounders. 

The team has instead chosen to focus on shipping new features like the Cashback Coins feature and buybacks, positioning them as the primary method of reward for the ecosystem, as it reduces the supply and supports the price.

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