Google’s (GOOGL) stock saw a modest decline this week as investors positioned ahead of its highly anticipated annual I/O developer conference, scheduled for May 19–20 at the company’s Mountain View, California headquarters. The event, which will also be available via online streaming, is expected to showcase updates to Google’s Gemini AI models, reveal new AI products, and possibly introduce the company’s first smart glasses set to launch in 2026.
The slight dip in Google shares reflects cautious investor sentiment as the market awaits tangible details on how the tech giant plans to leverage its AI and wearable initiatives to capture a growing segment of the augmented reality market.
A major focus of the upcoming I/O conference is Google’s Android XR, a new software ecosystem designed to operate across headsets, smart glasses, and other wearable devices. The platform aims to unify experiences across multiple hardware partners, including Samsung for headsets and eyewear collaborations with Gentle Monster, Warby Parker, and potentially Kering Eyewear.
Android XR is designed to provide developers a shared layer to create applications that seamlessly integrate with Google’s Gemini AI, which can interpret what users see and hear, offering contextually aware, hands-free assistance. Analysts note that this positions Google as a direct competitor to Meta, which currently dominates the smart glasses segment through Ray-Ban and Oakley AI glasses produced in partnership with EssilorLuxottica.
Gemini AI is expected to be a headline feature at I/O, with upgrades likely to enhance real-time, multimodal interactions for users of Google’s wearables. The AI is designed to process visual and auditory inputs, helping users perform tasks or access information without manual input, a feature that could redefine the usability of smart glasses and other AR devices.
Industry observers suggest that these AI-driven capabilities could make Google’s devices more versatile than existing competitors, potentially allowing the company to carve out a significant share of the emerging wearable technology market.
The global smart glasses market is rapidly expanding. Research from Counterpoint shows a 110% year-over-year increase in shipments during the first half of 2025, with Meta holding roughly 73% of the current market. The Business of Fashion projects the smart eyewear category could exceed $30 billion by 2030, underlining the commercial potential of the sector.
Google’s entry into this market through Android XR and Gemini AI positions the company to capitalize on this growth. However, competition is fierce, with Apple reportedly developing its own smart glasses, further intensifying the race for market dominance.
With the I/O conference just weeks away, investors are cautiously observing how Google’s strategy in AI and wearable devices will translate into revenue and market share. While the stock’s slight decline reflects measured expectations, analysts believe that successful product demonstrations and developer engagement could provide a meaningful catalyst for future growth.
Google’s push into AI-powered wearables and cross-device software platforms signals the company’s broader ambition to integrate intelligence across hardware and software, potentially reshaping how users interact with technology in their daily lives.
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