Binance Boosts Junior App With Gifting and Merchant Pay

Binance has expanded its Binance Junior app with new gifting, payment, and learning tools that aim to help families build safer crypto savings habits under strict parental control.

Key Takeaways

• Binance Junior now includes Red Packet gifting, Merchant Pay, and the in app ABCs of Crypto eBook to support family crypto learning.
• The product is built for kids and teens aged 6 to 17, with parents controlling permissions, limits, and monitoring.
• Binance is also highlighting user protection after its SAFU fund passed 1 billion dollars in Bitcoin holdings following fresh BTC purchases.

What Happened?

Binance has rolled out new features for Binance Junior, its family focused crypto app designed to help kids and teens learn about digital assets through savings and supervised spending. The update adds Red Packet gifting, Merchant Pay tools, and built in educational content, while keeping parents in full control of what a child can do inside the app.

A Family Focused Crypto Account Built Around Controls

Binance Junior is structured as a sub account linked to a parent’s main Binance account. Instead of acting like a trading terminal, the Junior experience is positioned as a savings and education tool with tight feature restrictions aimed at limiting risk.

Parents control key settings such as:

• Deposits and withdrawals
• Transfer limits
• Account authorizations
• Notifications and monitoring

Binance also restricts Junior accounts from accessing spot trading, futures, and margin, and it blocks unsupervised withdrawals and open market exposure. Each parent can create up to five Binance Junior accounts, giving families flexibility across multiple children.

How Binance Junior Works Day to Day?

Parents create the Junior sub account from their primary Binance account, then install the Binance Junior app on a child’s device. A QR code scan links the two accounts.

From there, Junior users can typically:

• Check balances
• Receive crypto transfers
• Use Junior Flexible Simple Earn in eligible regions
• Send crypto to other Binance Junior accounts within preset limits

In some jurisdictions, users aged 13 or older may also access Binance Pay, with daily caps and restrictions that prevent payments to merchants or unrelated adult accounts.

Binance’s message is clear: the goal is to separate learning from speculation, and to frame crypto access as something families explore together rather than a shortcut to trading.

Red Packet Gifting Brings Crypto Allowances Into the App

One of the most notable additions is Red Packet gifting, a feature that lets families and friends send crypto gifts to a child’s Junior account, with parental approval. Binance says parents can now enable non parental transfers from adult Binance accounts to Junior accounts, including Red Packet gifts and standard peer to peer transfers.

To keep things controlled, Binance places a receipt cap of 12,000 dollars per year across crypto transfers and Red Packet gifts. Once the limit is reached, Junior accounts cannot accept additional transfers until the next cycle. Parents can also turn these features on or off at any time.

Binance timed the update around Ramadan and Lunar New Year, pitching the Red Packet feature as a modern digital version of festive gifting, with instant notifications and wallet credits for the recipient.

Merchant Pay Adds Supervised Spending With Restrictions

Binance is also adding Merchant Pay support for Junior users, allowing payments at selected merchants while blocking restricted merchant category codes such as gambling and tobacco. The idea is to give young users practical experience managing digital money in a controlled environment, without opening the door to risky or unsuitable spending categories.

Yi He, Binance co CEO, said:

She also added:

Education Tools and a Bigger Trust Message From SAFU

Alongside gifting and payments, Binance has integrated its illustrated ABCs of Crypto eBook directly into the Junior app, aiming to make crypto concepts easier for young users to understand. Binance has also pointed to use cases in regions with limited access to financial education, including parts of Africa, where digital finance adoption is rising.

The Junior expansion arrives as Binance has also strengthened its user protection reserve. The company’s Secure Asset Fund for Users, known as SAFU, has crossed roughly 1.005 billion dollars after a 15,000 BTC acquisition at an average price of around 70,000 dollars, including an additional purchase of 4,545 BTC worth about 304.58 million dollars to complete a 1 billion dollar allocation.

CoinLaw’s Takeaway

I see Binance Junior as Binance trying to shape habits, not hype. In my experience, most people do not get burned by crypto because they never heard of Bitcoin, they get burned because they learn money management too late. A parent controlled setup that blocks trading, limits transfers, and still lets kids save, learn, and spend in small supervised steps feels like a smarter entry point than letting young users stumble into the deep end. The SAFU update helps Binance tell a trust story at the same time, but the Junior product is the more interesting long game because it tries to make crypto feel normal inside families, not just inside trading circles.

The post Binance Boosts Junior App With Gifting and Merchant Pay appeared first on CoinLaw.