Lasso Rapidly Deploys Patented SpinTech With the Launch of Two Clean, High-Protein Snack Brands, Signaling A New Era of Food Innovation

Froobies, a nutritious fruit snack, and CronchClub, a next-gen protein crisp, validate Lasso’s proprietary food processing technology – unlocking cleaner labels, better nutrition and new possibilities for partners across categories.

BOSTON–(BUSINESS WIRE)–Lasso, a new food technology company reinventing how packaged foods are made, today announced the commercial debut of its proprietary Lasso SpinTech process with the launch of its first two owned CPG brands—just months after emerging from stealth and announcing its fundraise in September. The rapid rollout signals Lasso’s ability to translate breakthrough food science into market-ready products at unprecedented speed–at a time when legacy CPG companies are belatedly introducing protein-laden sublines packed with artificial ingredients and fillers.

Lasso introduces Froobies and CronchClub: two next-generation snacks that serve as the first commercial proof points for Lasso SpinTech in action, delivering clean ingredients, high protein and fiber, and craveable taste and texture.

• Froobies reimagines the nostalgic, favorite fruit snack with modern nutritional benefits for kids and adults alike. Each package contains 4g protein and 3g fiber. Perfect for everyday or as an on-the-go treat delivering amazing taste, essential protein and dietary fiber with 0g added sugar or artificial dyes or flavors.
• CronchClub is a protein-forward baked crisp designed to deliver best-in-class macros (21-23g protein, 7-8g fiber), unbeatable crunch and bold flavors: Original, Herby Ranch, Garden Salsa, and Zesty BBQ. Rather than rely on dusty protein coatings or additive-heavy binders common in the category, CronchClub crisps are made with protein and fiber directly woven into the crisp– resulting in a cleaner ingredient list and a more satisfying and satiating snack.

These are the first two commercial products made using the proprietary Lasso SpinTech, which gently spins simple ingredients into packaged food products. This process physically weaves protein and fiber together, eliminating the need for junky binders, artificial additives, or excess sugar commonly found in snacks today. Designed with modern snacking preferences in mind, Froobies and CronchClub reflect Lasso’s focus on delivering clean ingredients alongside taste, texture, and nutrition—and open the door to entirely new snack formats and categories.

The launch comes amid surging consumer demand for high-protein, fiber-rich snacks as shoppers increasingly seek foods that deliver satiety and functionality without excess sugar.

“We’re in the middle of a structural shift in how consumers approach food—a convergence of GLP-1 driven awareness and broader economic pressures that are reshaping expectations around nutrition and value,” said Lasso CEO Mike Messersmith. “Consumers want real innovation, not legacy brands repackaging familiar formulas with added protein and calling it progress. Today’s shoppers are more informed and expect meaningful improvements in ingredients, nutrition, and formulation, and they want it now. Traditional food innovation cycles weren’t designed to move at that pace. Because we’ve invested in proprietary technology from day one, we can bring new concepts to market in months, not years, and Froobies and CronchClub are proof. This is just the beginning.”

Froobies and CronchClub are now available for pre-order on their respective DTC websites (eatfroobies.com and cronchclub.com) and will roll out to select specialty retailers in New York City in the coming weeks.

Lasso is actively developing additional new products both internally and through licensing and partnership opportunities with food companies worldwide. Companies interested in partnering or learning more should reach out to info@lassolabs.com.

About Lasso

Lasso is transforming our food system with a breakthrough technology that converts simple ingredients into premium food products. Developed by Harvard scientists, Lasso’s innovative technology “spins” fibers, leveraging centrifugal force to restructure simple ingredients into nutritionally advantaged, affordable food products. With 1,000+ ingredient combinations and vast parameters to control fiber thickness, composition, arrangement, density, and moisture content, Lasso gives food producers the adaptability to navigate shifting supply chains, evolving consumer preferences, and global food trends – setting a new standard for the future of food production. Learn more at www.lassolabs.com.

Contacts

PR Contacts
Lindsay Baumann & Jacqui Wimberly
Press@lassolabs.com