SoFi Stock: CEO Buys $1M as Stock Sits 43% Below All-Time High

TLDR

• SoFi CEO Anthony Noto bought 56,000 SOFI stock on the open market for ~$1 million on March 2, 2026
• The purchase came after SOFI dropped ~43% from its all-time high and 32% year-to-date
• Trading volume on Monday hit ~71.7 million — about 26% above its three-month average
• Analyst upgrades from Citizens and JPMorgan set price targets of $30 and $31 respectively
• Consensus average price target is $25.96, implying ~41% upside from current levels

SoFi Technologies CEO Anthony Noto made a $1 million open-market purchase of SOFI stock on March 2, 2026, picking up 56,000 stocks at a weighted average price of $17.88 per share.

SoFi Technologies, Inc., SOFI

The move came after SOFI had dropped roughly 43% from its all-time high and is down 32% year-to-date.

Noto executed the purchase across multiple trades, with prices ranging from $17.50 to $18.21. His direct ownership now stands at 11,675,452 stocks in the company.

Open-market buys carry more weight than compensation-based grants. Executives are putting their own money on the line, which investors often read as a vote of confidence.

The stock responded. SOFI closed Monday at $18.39, up 3.55%, and pushed higher in after-hours trading. Volume for the session reached about 71.7 million — roughly 26% above its three-month average.

The timing wasn’t random. SoFi posted better-than-expected Q4 2025 results, with revenue topping $1 billion for the quarter. Earnings also beat Wall Street estimates.

Analyst Upgrades Adding Fuel

On the analyst side, Citizens upgraded SOFI from Market Perform to Market Outperform with a $30 price target — implying more than 40% upside from current levels.

JPMorgan went further, raising its rating to Overweight with a $31 price target.

Needham trimmed its target from $36 to $33 but kept its Buy rating, citing SoFi’s Q4 results and continued growth in on-balance-sheet lending.

The TipRanks consensus sits at Hold, based on five Buys, seven Holds, and three Sells over the last three months. The average price target is $25.96 — a 41% premium to where the stock is trading now.

Where the Stock Stands

SOFI is currently trading with a market cap of $23.2 billion.

The stock remains well below its prior highs despite recent momentum. Noto’s purchase moves his total ownership stake to over 11.6 million stocks, making him one of the more invested CEOs in fintech right now.

Citizens had previously maintained a Market Perform rating on the stock before flipping its view, citing SoFi’s customer acquisition advantages and product innovation pipeline.

The most recent data point: as of March 2, Noto owns 11,675,452 stocks of SoFi Technologies following this latest purchase.

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