X introduces 90-day revenue-sharing ban for undisclosed AI war videos

Creators posting AI-generated war footage without disclosure risk losing access to X’s revenue-sharing program for three months.

Social media platform X will suspend creators from its revenue-sharing program for 90 days if they post artificial intelligence-generated videos depicting armed conflict without clearly disclosing that the content was created with AI.

On Wednesday, X’s head of product, Nikita Bier, said the rule aims to maintain “authenticity of content on Timeline” during wartime events, when misleading media can spread quickly.

“During times of war, it is critical that people have access to authentic information on the ground,” Bier wrote. “With today’s AI technologies, it is trivial to create content that can mislead people.”

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