Wix posted Q4 2025 results that showed a mixed picture — earnings beat, revenue miss — but the company came in with strong momentum on its newer AI products and a fresh $250 million injection from institutional investors.
Revenue for Q4 came in at $524.3 million, up 14% year-over-year, but fell short of the $528.13 million analyst consensus. The EPS beat was more impressive: non-GAAP diluted EPS of $1.81 versus the expected $1.42 — a $0.39 outperformance.
Wix.com Ltd., WIX
For the full year 2025, total revenue reached $1.99 billion, up 13% year-over-year. Full-year non-GAAP net income was $441.6 million, or $7.32 per diluted share.
Free cash flow for the full year was $573 million, or $605.1 million when excluding acquisition-related costs — representing 30% of revenue. That’s a number worth paying attention to.
Q4 bookings came in at $534.5 million, up 15% year-over-year. Business Solutions revenue grew the fastest at 18% year-over-year, reaching $153.8 million in the quarter. Partners revenue was the standout, up 21% year-over-year to $203.2 million for Q4.
Total ARR stood at $1.836 billion at the end of Q4, also up 14% year-over-year. Wix ended 2025 with 304 million registered users and 6.11 million total premium subscriptions, including Base44.
Base44, the no-code software development platform Wix acquired nine months ago, has already crossed $100 million in ARR. That’s a fast ramp for an acquisition that closed less than a year ago.
Wix Harmony, the company’s AI-driven website creation product, is also showing early traction. The company says Harmony is delivering better-than-expected conversion and monetization, with new cohort bookings growth accelerating in early 2026.
For 2026, Wix is guiding for mid-teens top-line growth and free cash flow margin in the low-to-mid 20% range. The company flagged that higher investment levels will weigh on FCF margins as it funds Harmony and Base44 development.
Wix announced a $250 million private placement led by Durable Capital Partners, with up to $150 million coming directly from Durable. The deal prices units at a 5% discount to the March 4 closing price, with warrants attached at a 25% premium. The warrants expire in three years.
J.P. Morgan acted as exclusive placement agent. The transaction is expected to close on March 5, 2026.
In Q4, Wix repurchased approximately 750,000 ordinary shares for $100 million at a weighted average price of $133.56. The company completed $575 million in buybacks across all of 2025 and plans to execute the bulk of its $2 billion repurchase program before the end of 2026.
WIX stock closed at $74.36 on the day of reporting, down 25.80% over the prior three months and 62.36% over the past year.
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